Southeast Asia
Unwrapping the psychology behind festive snacking in Southeast Asia
Unwrapping the psychology behind festive snacking in Southeast Asia
Is there ever a right time to snack—and how does it influence your choice of snacks? According to Mondelēz International’s latest State of Snacking report, 75% of global consumers snack during a special moment—such as milestones and festive celebrations—or at specific times of the day.
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Industry leaders also cited the importance of adopting omnichannel strategies.
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Unwrapping the psychology behind festive snacking in Southeast Asia