Southeast Asia

Coca-Cola, Grab strengthen partnership to engage hybrid shoppers in SEA

It includes regional campaigns across both online and offline channels.
5 days ago

Coca-Cola, Grab strengthen partnership to engage hybrid shoppers in SEA

It includes regional campaigns across both online and offline channels.
5 days ago

SEA’s K-Wave craze drives demand for localised products

This trend is particularly strong in the food, beverage, and beauty sectors.

SEA consumers embrace omnichannel retail in 2024

Pop-up shops and immersive events are also gaining traction.

Mars Wrigley bets on Asia’s chocolate boom

The US company expects the region’s rising middle class to eat more M&M’s and Snickers.

How social media Is redefining skincare choices in Southeast Asia

Platforms like Instagram, TikTok, and YouTube are now key sources for skincare information and reviews.

Coca-Cola Q3 2024 ads focus on cultural moments to boost consumer engagement

It included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival.

Omnichannel retail is the path to profit

Sellers should harness both online and physical channels, says Ace Hardware Philippines.

Southeast Asian retailers go live to take orders

Social media are no longer just spaces for sharing selfies; they’ve become shopping hubs.

SG Singles’ Day online sales surge by 159% in 2023

SEA’s transactions also skyrocketed by 140%. 

Lazada launches GenAI-powered in-app features

Nine in 10 trusts and rely on AI for personalised recommendations. 

Nearly 90% of SEA consumers base purchase decisions on AI

Majority are also willing to pay for AI-enhanced shopping experience.

Why micro-retail is the way to go to reach Southeast Asian shoppers

It’s not a secret that micro-retail, especially in the form of traditional mom-and-pop stores, are still a huge part of Southeast Asia’s overall economic growth. Prevalent all across the region, these small, family-run businesses—known as sari-sari in the Philippines, warung in Indonesia, and shohuay in Thailand—usually sell groceries in sachets or other tiny packages. Most products are hung by the storefront so that customers can quickly tell what’s available for the day. Besides bagging a meagre amount of groceries, people can typically also buy snacks or drinks to go.

Reckitt and GrabAds team up to boost sales in Southeast Asia

Reckitt will leverage GrabAds’ retail media network.

Toys ‘R’ Us Asia banks on ‘kidults’ to drive toy sales

Teens and adults aged 12 years and over are buying beloved toy brands from the 80s and 90s.

Coffee shops in Asia utilise social media to boost customer loyalty

Digital platforms are particularly effective with younger consumers.

Ikano Retail posts $1.2b in total turnover 

Ikano's three IKEA stores in Singapore reported a $274.62m turnover.