Expert Opinion

How can brands ensure influencer marketing pays off?

About 75% of consumers are more likely to buy a product endorsed by a TikToker or YouTuber.

How can retailers scale gen AI?

Only two of 52 Fortune 500 retail companies have fully unlocked the technology’s value.

How can fashion brands turn sustainability pledges into actions?

McKinsey says 40% of fashion brands reported rising emissions since making public commitments to decarbonisation.

How can luxury brands overcome the impact of ‘luxury shame' in China?

China's market is pressured by rising outbound tourism and declining local demand.

How can consumer goods companies adapt to the third wave of digitisation?

Only one of two leading firms achieves 80% of their digital transformation project targets.

Are emotional loyalty strategies more effective than transactional approaches?

One in three customers in APAC join loyalty programs to build lasting connections.

How can retailers balance omnichannel strategies with consumer preferences for physical stores?

Less than half of APAC consumers prefer online shopping, but most still rely on brick-and-mortar outlets.

How will retailers use AI gatekeepers to change the shopping experience?

One in two respondents expressed a desire for an AI 'clone' to manage tasks, including shopping.

How can retailers balance cross-border return fees and customer satisfaction?

In India, for instance, three in five consumers require free returns, posing a challenge for retailers.

How will the rise of 'hermit consumers' impact the future of the F&B industry?

'Hermit consumers' are a new type of consumer who prefers staying home to dining out.