Retail Asia Awards 2025 Winner: Karen Chan of FairPrice Group
Karen Chan, Chief Customer Officer at FairPrice Group, shares how Link Rewards keeps benefits simple, visible, and valuable.
The initiative to transform Link Rewards into a digitally forward, customer-centric, and omni-connected loyalty programme earned FairPrice Group the Loyalty Programme of the Year - Singapore and Retail App of the Year - Singapore accolades at the Retail Asia Awards 2025.
Discover the full story here.
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