Retail Asia Awards 2025 Winner: Karen Chan of FairPrice Group

Karen Chan, Chief Customer Officer at FairPrice Group, shares how Link Rewards keeps benefits simple, visible, and valuable.

The initiative to transform Link Rewards into a digitally forward, customer-centric, and omni-connected loyalty programme earned FairPrice Group the Loyalty Programme of the Year - Singapore and Retail App of the Year - Singapore accolades at the Retail Asia Awards 2025.

Discover the full story here

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!