Inside BIRKENSTOCK South East Asia Pte Ltd’s win at the Retail Asia Awards 2026

Evelyn Chua, MD at BIRKENSTOCK South East Asia Pte Ltd,  highlights customers spending more time in-store after its shift to experiential retail.

She also shares how, through its foot scanning technology and personalisation services, customers receive tailored recommendations that help them shop with confidence. 

These efforts were proudly recognised as BIRKENSTOCK secured three wins at the Retail Asia Awards 2026, taking home Direct-to-Consumer (DTC) Brand of the Year - Singapore, In-store Customer Experience of the Year - Singapore, and Footwear Retailer of the Year - Singapore.

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