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How can brick-and-mortar stores be less boring? Here’s what experts say

Physical stores must revamp customers’ experiences by pushing “phygital” strategies.
5 days ago

How can brick-and-mortar stores be less boring? Here’s what experts say

Physical stores must revamp customers’ experiences by pushing “phygital” strategies.
5 days ago

Click here: APAC brands log in to social media to engage with customers

A Nielsen study found that 56% of APAC marketers consider social media as the most effective channel.

How J&T Express Singapore plugs the hole left by talent shortage

Upskilling and automation help the logistics firm stay afloat.

Here’s why HappyFresh goes all-out on tech and product

Out of its 400 employees, half are assigned to the technology and products department.

One chat away: Conversational commerce levels the playing field for brands online

Leaving consumers with unanswered queries can result in $2m missed revenue per day. 

Lazada builds an e-commerce giant from a ‘blank slate’

It switched from a buy-and-sell business to a marketplace-based model, before finding the right mix in the e-commerce retail model it now uses.

Fragrances now wear the ‘lipstick effect’

Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.

Comfortable office furniture doesn’t have to cost ‘silly money’: ErgoTune and EverDesk+

The Singapore brands brought ergonomic chairs and desks to overseas markets with prices starting at $399 and $599, respectively. 

Tailor-fitting retail stores to catch up on the digitisation race

Retailers would need over 200 hours to manually digitise their products, but Fairmart claims this could be trimmed down to zero.

Meeting halfway: Daraz juggles assortment and delivery speed

It won’t dive into quick commerce at the expense of its merchandise mix, says Daraz CEO.

From the farm to your cart: This e-grocer delivers fresh produce

HappyFresh relies on its 6-year customer behaviour database in determining product offerings.

From brewing beans to kneading doughs: Figaro Coffee Group finds niche in pizza delivery services

Angel’s Pizza propelled the food conglomerate’s growth in the Philippines.

Retail ‘war’ starts even before shoppers enter the store: Alfamart

At the front line is Alfamart's CRM platform that analyses consumer shopping behaviour.

Should Hong Kong’s brick-and-mortar retailers ride the e-commerce wave?

Surprisingly, retailers will need to cater more to the 62.1% of Hong Kongers who prefer to shop in-store.

How can SEA businesses expand their presence through social media?

8 out of 10 consumers in the region use online platforms to discover items they want to buy. 

What is the most vital factor in developing quality products?

XM Studios reiterates how listening to customers helped in creating quality collectibles.

Maintaining O+O presence key for Hong Kong retailers’ operations

Offline-plus-online will help attract more consumers whilst travel is still restricted.