Shake Shack to enter Vietnam market

The first flagship Shack is scheduled to open in 2026.

Shake Shack Inc. will enter the Vietnam market through a partnership with Maxim’s Caterers Limited, with plans to open 15 outlets by 2035.

The first flagship Shack is scheduled to open in 2026.

Maxim’s, which already operates 52 Shake Shack locations in Mainland China, Hong Kong, Macau and Thailand, runs more than 2,000 restaurants and outlets across Asia.

Menus will feature Shake Shack classics such as the ShackBurger, Chicken Shack, Chicken Bites, crinkle-cut fries, ShackMeister beer, wines, lemonade and frozen custard.

The company said it will also work with local suppliers and artists to connect with the Vietnamese community.