Vietnam

Vietnam shifts spending priorities as consumers favor quality and sustainability

Younger urban consumers are leading the shift toward premium, ethical products.
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Vietnam retailers see margins squeezed as expansion masks loss-making units

Fragmented data and systems prevent leaders from seeing the full financial picture.

Vietnam retail shifts to AI-driven decision ecosystems

AI tools are also reshaping how shoppers choose products across retail channels.

Vietnam retailers target personalisation as Gen Z turns to online discovery

Panelists during Retail Asia Summit discussion highlight digital engagement, personalization, and experience as key to capturing demographic.

Vietnam e-commerce under pressure as discount-led growth loses momentum

Fragmented systems also continue to disrupt customer experience.

Vietnam consumers hold back spending despite 8% GDP growth

Rising living costs and global uncertainties are influencing how they spend.

Centralised supply chains reduce Vietnam retail stock-outs

Consolidated logistics, regular deliveries, and supplier alignment are critical to meeting customer demand.

Central Retail Vietnam revamps supply chain to cut empty shelves

Products must reach shelves consistently, on time, and at the right quality. 

Vietnam expansion supports Central Retail growth in 2025

The company recorded core profit for 2025 of $231.2m.

Retail Asia Summit – Vietnam 2026 to spotlight tech-driven retail transformation

Industry leaders will discuss consumer behavior insights and omnichannel growth.

Hermès consolidates 16 métiers in 3-storey Hanoi flagship

The store showcases all of Hermès’ craft and product lines.

KKV opens 2nd flagship as Tet competition in Vietnam intensifies

The retailer will release 5,000 items for the local holiday season.

Vietnam’s e-commerce boom faces growing pains

Most rely heavily on platforms like Shopee and TikTok Shop.

CPV Food Binh Phuoc and C.P. Vietnam Corporation win at FMCG Asia Awards 2025

The brands leveraged technology and environmental stewardship to deliver sustainable food solutions.

Vietnam tops SEA in e-commerce growth confidence despite regulatory hurdles

Vietnam ranks high in logistics, platform strength, and innovation.