Canifa’s 15-year tech journey drives AI and automation across operations

From early IT systems to AI tools, Canifa enhances sales, inventory, and customer service.

Canifa began exploring technology-driven solutions 15 years ago, laying the foundation for its current use of AI and automation across sales, inventory, customer service, and internal operations, Co-Founder and CIO Son Doan said during a talk at the Retail Asia Summit – Vietnam on April 2, 2026.

Son highlighted the company’s early IT adoption, noting that Canifa started building its first system using Odoo 15 years ago and has since expanded into a fully integrated platform supporting multiple business functions.

“This is a message of gratitude to all the partners that helped us build an IT system serving our people,” he told industry peers at the New World Hotel in Ho Chi Minh.

Son outlined several applications of AI within Canifa’s operations such as the company using AI and big data to forecast sales and optimize decision-making, helping to identify why sales may be underperforming and suggest actions to improve results.

AI also supports inventory management.

“It helps us control stock more properly and increase the visibility of our SKUs in many stores,” Son said, with AI being applied to decide which products should be promoted or discounted, optimizing operational costs and addressing stock imbalances.

Canifa employs AI-powered chatbots for both internal and consumer-facing purposes.

Internal chatbots facilitate communication between departments and HR, whilst consumer chatbots assist shoppers on Canifa’s website, helping them search for products and place orders.

Automation also extends to HR and accounting.

Son said AI tools are used to screen CVs efficiently and process invoices and bills, automating repetitive tasks to save time and reduce errors.

The company has also applied AI in customer engagement through its mobile app where consumers can access the “C-Stylist” feature for personalized fashion consultations and place orders directly through the platform.

Son said Canifa’s integrated IT system and technology adoption have been central to operational efficiency and customer engagement.