RA Summit

Stay updated on the happenings at the Retail Asia Summits.

TikTok Shop sees shift from search-led to discovery-led shopping

Live commerce sales growth rose over 70% YoY, with live viewership up over 150%+.

Immersive retail faces ROI test as retailers seek measurable results

Data helps track whether campaigns change customer behaviour.

Retail tech squeezes margins as rivals catch up

Near-instant retail can deliver orders in roughly 26 to 28 minutes.

Mondelēz targets micro-occasions to drive digital commerce growth

Brands can design pack formats around the occasions shoppers are searching for.

Retailers rethink frontline jobs as technology takes on routine tasks

AI, RFID, and self-service tools are helping stores extend operations whilst reducing routine workloads.

FairPrice Group extends AI personalisation into grocery aisles

Smart carts can deliver vouchers based on past purchases.

Retailers told to structure product data for AI shopping agents

Consistent product information can help AI agents understand and surface retail listings.

Eight in 10 Southeast Asian shoppers turn to AI for product discovery: Bain

A trust gap remains around allowing AI to complete purchases.

Malaysia FMCG shelves under pressure as SKU launches increase

The country recorded over 12,000 new SKUs launched last year.

Experience overtakes points in Indonesia retail loyalty

Retailers are shifting towards emotional engagement and omnichannel experiences to retain customers.

Indonesia malls face dual pressure from digital adoption and social demand

Operators face structural pressure to redesign physical spaces around digital behaviour shifts.

Indonesia’s consumers are becoming more selective with every purchase

Only 12% of Indonesians remain loyal to regular brands, whilst 80% now shop through live commerce.

AI commoditisation narrows retail competitive advantage

Adoption is standardising retail capabilities and narrowing competitive gaps.

Indonesian retail marketers in ‘survival mode’ as AI reshapes ads, marketing

AI is seen as a key tool to improve media planning and creative production efficiency.