Vietnam
How TikTok drives consumer behavior through ‘shoppertainment’
How TikTok drives consumer behavior through ‘shoppertainment’
It seamlessly integrates product discovery with entertainment value.
MINISO launches first IP collection store in Vietnam
There are now over 70 MINISO stores spread across nearly 30 provinces in the country.
Consumers’ growing disloyalty to brands requires stronger omnichannel strategies
Retailers need to be present everywhere as a new breed of ‘zero consumers’ prefers to explore, says analyst.
Supermarkets lead growth in Vietnam’s evolving retail scene
One-stop shopping experience poses challenges for the prevailing majority of mom-and-pop shops.
Vinhomes launches new entertainment and shopping hubs
It aims to provide residents with top-tier amenities and infrastructure that reflect global trends.
IPPG and China Duty Free to open 3 duty-free outlets in Vietnam
This first store will open in Quang Ninh Province this year.
Vingroup to sell stake in SDI Company
SDI, Sado Company, and Vincom Retail will no longer be Vingroup subsidiaries after the transaction.
Duravit unveils first flagship store in Vietnam
This is the brand’s first location in Southeast Asia.
Vietnam urges food firms to comply with new nutritional labelling regulations
Around 71% of consumers have heavily regarded health labelling information on packaging.
Central Retail records 10% sales growth during Vietnamese New Year Festival
Vietnam has also experienced growth of 6.3% in the retail sector.
Minor Food furthers expansion in Vietnam with Sizzler and The Coffee Club deals
The Group is currently operating over 100 outlets in the Vietnam market.
Nurturing connections: How La Vie embarked on brand revitalisation through the youth
La Vie clinches Customer Experience Initiative of the Year in Vietnam with groundbreaking efforts in cultivating emotional bonds between people and the natural world.
Bayer Vietnam achieves remarkable success at FMCG Asia Awards with innovative strategies in healthcare, pharmaceuticals
Its innovative campaign for Berocca resulted in an 18% sales increase and 73% market penetration, whilst its "Love Complete" strategy exceeded sales targets by 114% and captured a substantial market share.
Gojek accepts ZaloPay for food delivery services in Vietnam
Gojek accepts ZaloPay for food delivery services in Vietnam
Lifestyle brand MINISO launches 1st IP-themed store in Vietnam
It occupies over 300 sqm at Vincom Center.
PNJ awarded "Marketing Initiative of the Year" for spearheading Vietnam’s jewellery sector
PNJ, the only Vietnamese retailer with a strong presence in Asia to receive this award, emphasised the importance of tailoring marketing initiatives to match the ever-changing market.
Vincom JSC: Revolutionising Retail in Vietnam with Experiential Shopping
The Vietnam-based real estate developer offers innovative and experiential shopping and entertainment options to customers.
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