L’Oréal Philippines hits record sales with TikTok Shop’s ACE 2.0 framework

The campaign drove a 75% increase in GMV.

L’Oréal Philippines achieved record growth during TikTok Shop’s Jet Set Glow Super Brand Festival, leveraging the platform’s ACE 2.0 system to boost sales and engagement.

The beauty giant reported a 75% increase in gross merchandise value compared to regular sales, fueled by a full-funnel strategy that spanned discovery to purchase.

The campaign tapped creator collaborations, livestreaming, and in-app incentives to connect with shoppers more effectively.

Additionally, the campaign generated 140 million impressions from 894 videos under #JetSetGlowWithTikTokShop, supported by over 100 livestreams and collaborations with multi-channel networks, TikTok Shop Partners, and celebrity collaborations.

The festival itself featured 96 creators and over 10 participating brands, underscoring TikTok Shop’s growing role in blending entertainment, discovery, and commerce. For L’Oréal, the initiative went beyond visibility, focusing on building trust through educational and aspirational beauty content.