Retail Asia Summit - Philippines - March 11, 2026

Jason D. Ocampo is a highly accomplished and seasoned IT leader with over twenty years of experience in system implementation, enterprise applications, and IT service management. He combines a unique blend of leadership, organization, and creative problem-solving.

He currently serves as the Assistant Vice President (AVP) for Technology and Data Privacy Officer (DPO) at NBS Group or National Book Store. In this executive dual role, he oversees all information, communications, and technology operations—including Application Development, Infrastructure, and IT Operations and Governance—while ensuring the organization's data privacy compliance with regulatory bodies.

Mr. Ocampo’s extensive career spans diverse industries and remarkable achievements, including leading the Management Information System (MIS) function for a ground-up insurance firm and successfully led the SAP application management transition from India to Philippines for a global IT distributor. His pioneering spirit also led him to help establish a new SAP Delivery Centre in Mauritius Island, where he provided SAP ABAP training, achieved CMMI Level 5 certification, let and piloted the SAP end-to-end implementation for one of Europe's largest brewery companies.

With significant experience in SAP technologies across multiple functional areas, he consistently leverages his leadership and motivational abilities, alongside a creative and efficient problem-solving approach, to drive both digital transformation and cost-effective solutions for organizations. Jason graduated Cum Laude (With High Honors) in Computer Science and is a Distinguished Alumni Awardee from Systems Technology Institute.

A seasoned consultant with over 15 years of experience in product strategy, development, and retail planning within the fashion industry, working with top brands such as H&M, Mango, and Calvin Klein. Alex specializes in driving digital transformation initiatives that optimize product development, streamline retail planning, and implement impactful omnichannel strategies.

Renowned for leveraging data-driven insights to maximize sales revenue, Alex combines deep industry expertise with a hands-on approach to deliver sustainable growth and operational excellence.

Joaquin San Agustin’s 30-year mastery of marketing finds its genesis in the Fast- Moving Consumer Goods industry, with his primary clientele being leaders of the mid-market segment.

It is this experience that molded his approach of transformative consumer-centric communication that not only delivers results but echoes, then shapes consumer preference. This is the most evident in the launch of Talk N’ Text and PLDT MyDSL in the Philippines, two pioneering telecommunications products that gave Filipinos accessible connectivity options in a fast-growing mobile market still in its infancy in the early 2000s.

Known to his colleagues simply as Jon Jon, he believes the most impactful marketing can always be found in what is simple, straightforward, and true. Presently, he lends his expertise to retail giant and leading Philippine mall chain SM Supermalls, serving as its Executive Vice President for Marketing. He leads strategies spanning digital, advertising, corporate marketing, media, mall marketing, and crisis management.

Under his direction, SM Supermalls received multiple industry distinctions, the most notable of which are ASEAN’s Strongest Retail Brand of 2025 from Brand Finance, the Agora Award in 2018 for Marketing Company of the Year and a triple win as Organization of the Year at the Asia Pacific Stevie Awards in 2025, 2019 and 2018. In recognition of his leadership excellence, he was named Executive Brand Builder of the Year at the Panata Awards 2025.

School History:
Ateneo de Manila University 1979 – 1987
Grade School to College
Bachelor of Arts Major in Management Economics

Honors and Awards

• High School 2nd Honors (Top 5 in the Batch)
• College Honorable Mention (Departmental Award Finalist)

Working History

• Fast Moving Consumer Goods (RFM Corporation, Colgate Palmolive Phil) (11 Years)
• Telecommunications (PLDT Group, Digitel, ABS CBN Mobile) (13 Years)
• Mall/Retail (SM Group) (13 Years)

Work Milestones

• Marketing Head of Dominant Market Leader – SM Supermalls
• Launched the following Major Brands:
  o Talk n Text Mobile
  o PLDT MyDSL

Joel Martin Andrade is the Co-Founder and Creative Director of Issy Cosmetics, a pioneering Filipino beauty brand redefining what inclusivity and intentional creativity look like in the local industry. Growing up in Baguio City, Joel’s early fascination with beauty as a tool for self-expression shaped his creative journey.

A graduate in fashion design, he honed his craft as the creative head for leading fashion brands OXGN and Folded & Hung before transitioning into the beauty space. With a strong background in visual storytelling, Joel has become a driving force behind Issy’s bold identity—marked by futuristic packaging, fearless campaigns, and an unwavering focus on authenticity.

At Issy, Joel spearheads everything from product development to creative campaigns, ensuring that every launch speaks to a diverse range of Filipinos. The brand’s celebrated Active Foundation line with 27 shadesreflects his vision of representation beyond tokenism. His work has earned recognition from publications like Allure, Preview, and The Beauty Edit, positioning him as one of the young leaders shaping the future of Filipino beauty.

Joel’s philosophy is rooted in empowerment: makeup should not only enhance but also affirm one’s identity. Through Issy, he continues to challenge conventions, crafting beauty narratives that are as inclusive as they are aspirational. 

Professional Highlights
● Co-Founder & Creative Director, Issy Cosmetics
● Creative Director, Blanc Nue
● Product Development Lead, Lucky Beauty & Popique Beauty
● Former Design Manager, OXYGN and Folded & Hung

Media Recognition
● Preview Creative 25: Beauty (2022)
● The Beauty Edit - Beauty Creative of the Year
● Features in Manila Bulletin, The Beauty Edit PH, Preview.ph
● Recognized for driving inclusive campaigns and boundary-pushing visuals in Filipino beauty