Retail Asia Summit - Philippines - March 11, 2026

A highly motivated, dedicated Career Executive Service Officer (CESO) with significant contribution and experience in public sector management, specifically in planning, monitoring & evaluation, performance management, public administration, and public policy formulation. As a CESO, USEC Pacheco is a 2015 CES VIP (Very Innovative Person 2015) awardee for introducing innovation and institutionalizing good governance initiatives in the DTI and a Gawad CES nominee in 2023. Last 2021, she participated the Lee Kuan Yew Senior Fellowship in Singapore and became a Lee Kuan Yew Fellow. Lastly, on 2022, she received two significant awards from her alma mater, the University of Santo Tomas. First is the Commerce Outstanding Alumni 2022 by the College of Commerce Alumni Foundation (Cocafi) in the field of government service as a graduate the UST College of Commerce and Business Administration. Second as one Of the Most Distinguished Thomasian Alumna conferred by the UST Alumni Association and nominated by PMT/CAT alumni association. And just recently, she was an awardee of Institute for Solidarity of Asia's (ISA) 2024 College of Fellows as champion and leader of governance reform.

Appointed last December 6, 2023 as DTI Undersecretary, Usec Pacheco now manages the DTI
Supply Chain and Logistics Group (SCLG). 

Life Cervero is the Head of Growth Partnerships, a Creative and Culture Champion for TikTok Philippines.

She has experience in Advertising as a Creative Director, headed both Creatives and Sales for a Telco, and pioneered projects in both Web Production, Game Development, and E-Commerce. In her journey, she handled several brands ranging from QSRs, F&B, CPG, TELCO, and LUXURY HOTELS.

At TikTok she guides brands to share their stories and connect with their audience in the most authentic and TikTok-way possible.

PROFESSIONAL PROFILE

Together with my two co-founders, Camille Meloto and Dylan Wilk, we built Human Nature, a leading social enterprise in the Philippines to re-imagine how a business can be used to address persistent social issues such as poverty and environmental degradation. My professional career has been built on the unique intersection between social development work and my corporate experience in marketing communications and consumer insight mining which I put to good use in helping build Human Nature as a sustainable and globally recognized social enterprise from our region. Human Nature has likewise championed dignified work through living wages, providing social safety nets and seeing the working poor as an invaluable resource and a partner in nation building.

RECOGNITIONS

• Asia 21 Society Fellow, Cohort of 2016
• Raising the Bar, Empowered Women of the Philippines
  awarded by the Philippine Senate 2015
• 2013 Manila Devex 40 under 40
• Schwab Foundation Fellow and Constituent at the World Economic Forum 2013 in Davos, Switzerland
• Global Social Entrepreneur 2012, Schwab Foundation
• Social Entrepreneur of the Year - Philippines, 2011,
  awarded by Ernst & Young
• PLDT SME Nation Bossing Awardee for 2011
• Outstanding Young Entrepreneur of the Year 2010,
  awarded by GoNegosyo
• Social Entrepreneur of the Year 2010, awarded by PLDT
  SMENation
• Outstanding Woman Entrepreneur of the Year 2009,
  awarded by GoNegosyo

Rakesh Mani is a Partner and Asia Pacific Consumer Markets leader at PwC, where he works with Boards and CEOs on enterprise growth, portfolio strategy and cross-border expansion across emerging and developed markets. He specializes in developing commercial excellence programs and in leading complex multi-functional transformation initiatives. He brings a global perspective shaped by advising some of the firm's largest clients across Southeast Asia, Japan and the United States - and from earlier roles in capital markets, development finance and non-profit. Rakesh is a graduate of the Kellogg School of Management and New York University.

Yassine BAKKARI currently serves as the Country Managing Director of L’Oreal Philippines and spearheads the next chapter of growth and evolution of its subsidiary in the Philippines. Yassine brings over two decades of operations management and business transformation experience in diverse markets, combined with a strong focus on stakeholder engagement and passion for people development.

During his career, Yassine has taken various leadership roles across L’Oreal Group. He led the omni-channel transformation that unified e-commerce, retail, and deep trade across divisions in the Middle East as Operations Director. He solidified L’Oreal’s leadership in the mass beauty market in Morocco as General Manager for the Consumer Products Division. Prior his move to the Philippines, Yassine was appointed Country Managing Director for L’Oreal East Africa cluster including Kenya, Tanzania, Rwanda, Burundi, and Ethiopia.

Yassine is a French national, multilingual and holds both engineering and business degrees. He speaks French, English, Arabic and Turkish. He holds an MBA in Marketing Management from the European University, Business School of Geneva, Switzerland; a Process Kaizen Engineer Diploma from EFESO Consulting in Paris; and a Master's in Industrial Engineering from the University of Burgundy in Dijon, France. 

Joey Ermita Bienvenida is the Commercial Director for Fashion at Lazada Philippines, where she leads strategy, growth, and profitability across LazMall, Marketplace, and Global platforms. With over a decade of experience spanning eCommerce, luxury retail, and corporate communications, she has driven category growth in FMCG, Beauty, Mother & Baby, and Fashion. At Lazada, she pioneered initiatives such as LazBeauty Club and LazMom Club - the first of their kind in Southeast Asia - and plays a key role in driving buyer engagement, seller development, and leadership acceleration programs.

Joey began her career managing prestige beauty brands, delivering record-breaking sales and launching market-first retail experiences. She holds a BS in Management from Ateneo de Manila University, where she co-founded Cultura Verde, a sustainable footwear brand that empowered local communities. Outside of work, she's a proud mom of two, a tennis enthusiast, certified diver, and former national wakeboarding champion.

Daphne has over 10 years of experience in market research, with a focus on brand and tracking studies in the telecommunications industry. She leads Globe’s large-scale quantitative programs that monitor consumer sentiment, brand performance, and evolving behavioral trends across the Philippines. She also oversees internal research platforms that enable agile, end-to-end insight generation.

She is passionate about turning complex data into clear, practical insights that help teams make better decisions, strengthen brand positioning, and drive sustainable growth.

Kaye is a Business Consulting Partner in SGV & Co, a member firm of EY. She has extensive experience in finance transformation programs, and helped companies envision the future of their finance function and create a transformation program from design to implementation. She also focuses on helping multinational companies set-up their shared services or global business services in the Philippines.

Jason D. Ocampo is a highly accomplished and seasoned IT leader with over twenty years of experience in system implementation, enterprise applications, and IT service management. He combines a unique blend of leadership, organization, and creative problem-solving.

He currently serves as the Assistant Vice President (AVP) for Technology and Data Privacy Officer (DPO) at NBS Group or National Book Store. In this executive dual role, he oversees all information, communications, and technology operations—including Application Development, Infrastructure, and IT Operations and Governance—while ensuring the organization's data privacy compliance with regulatory bodies.

Mr. Ocampo’s extensive career spans diverse industries and remarkable achievements, including leading the Management Information System (MIS) function for a ground-up insurance firm and successfully led the SAP application management transition from India to Philippines for a global IT distributor. His pioneering spirit also led him to help establish a new SAP Delivery Centre in Mauritius Island, where he provided SAP ABAP training, achieved CMMI Level 5 certification, let and piloted the SAP end-to-end implementation for one of Europe's largest brewery companies.

With significant experience in SAP technologies across multiple functional areas, he consistently leverages his leadership and motivational abilities, alongside a creative and efficient problem-solving approach, to drive both digital transformation and cost-effective solutions for organizations. Jason graduated Cum Laude (With High Honors) in Computer Science and is a Distinguished Alumni Awardee from Systems Technology Institute.

Louella Scott is an experienced retail leader who has worked with top retail companies in the Philippines and leads franchise partnerships with global brands including Levi’s, Puma, Parfois, Ever New, Charles Tyrwhitt, Triumph, Yves Rocher, and Adidas.  She has driven growth and operational excellence across the retail value chain—from brick-and-mortar expansion to e-commerce integration and data-enabled retail operations—translating global brand standards into high-performing local retail models. Louella has a strong track record of building retail organizations and teams in fast-scaling environments.
She serves as Conference Chair of the Philippine Retailers Association’s National Retail Conference (2025–2026) and is active in the Filipina CEO Circle, supporting women’s leadership in business.

A seasoned consultant with over 15 years of experience in product strategy, development, and retail planning within the fashion industry, working with top brands such as H&M, Mango, and Calvin Klein. Alex specializes in driving digital transformation initiatives that optimize product development, streamline retail planning, and implement impactful omnichannel strategies.

Renowned for leveraging data-driven insights to maximize sales revenue, Alex combines deep industry expertise with a hands-on approach to deliver sustainable growth and operational excellence.

Joaquin San Agustin’s 30-year mastery of marketing finds its genesis in the Fast- Moving Consumer Goods industry, with his primary clientele being leaders of the mid-market segment.

It is this experience that molded his approach of transformative consumer-centric communication that not only delivers results but echoes, then shapes consumer preference. This is the most evident in the launch of Talk N’ Text and PLDT MyDSL in the Philippines, two pioneering telecommunications products that gave Filipinos accessible connectivity options in a fast-growing mobile market still in its infancy in the early 2000s.

Known to his colleagues simply as Jon Jon, he believes the most impactful marketing can always be found in what is simple, straightforward, and true. Presently, he lends his expertise to retail giant and leading Philippine mall chain SM Supermalls, serving as its Executive Vice President for Marketing. He leads strategies spanning digital, advertising, corporate marketing, media, mall marketing, and crisis management.

Under his direction, SM Supermalls received multiple industry distinctions, the most notable of which are ASEAN’s Strongest Retail Brand of 2025 from Brand Finance, the Agora Award in 2018 for Marketing Company of the Year and a triple win as Organization of the Year at the Asia Pacific Stevie Awards in 2025, 2019 and 2018. In recognition of his leadership excellence, he was named Executive Brand Builder of the Year at the Panata Awards 2025.

School History:
Ateneo de Manila University 1979 – 1987
Grade School to College
Bachelor of Arts Major in Management Economics

Honors and Awards

• High School 2nd Honors (Top 5 in the Batch)
• College Honorable Mention (Departmental Award Finalist)

Working History

• Fast Moving Consumer Goods (RFM Corporation, Colgate Palmolive Phil) (11 Years)
• Telecommunications (PLDT Group, Digitel, ABS CBN Mobile) (13 Years)
• Mall/Retail (SM Group) (13 Years)

Work Milestones

• Marketing Head of Dominant Market Leader – SM Supermalls
• Launched the following Major Brands:
  o Talk n Text Mobile
  o PLDT MyDSL

Chaida currently leads NIQ’s Consumer Panel in the Philippines, bringing over 16 years of extensive experience in the market research industry.

A seasoned data expert, she has built a strong track record across both market research and the electronic manufacturing sector.

Lorence Aurelio is the Vice President and Head of Central Leasing & Key Accounts of Megaworld Lifestyle Malls, leading portfolio-wide leasing strategy and key mall partnerships across the country. He oversees the curation of a balanced tenant mix spanning global brands, homegrown concepts, and emerging retail formats, driving sustained growth and high occupancy across Megaworld’s lifestyle destinations. With over 15 years of experience in retail, real estate, and commercial development, he brings deep market insight and a strategic approach to building long-term value through partnerships and placemaking, shaped by how consumer trends, brand relevance, and retail formats drive modern retail performance.