L’Oréal partners with NVIDIA to scale AI across beauty business

The deal focuses on 3D rendering and generative AI.

L’Oréal Groupe has partnered with NVIDIA to accelerate the use of AI across its beauty business.

The collaboration will integrate NVIDIA’s AI Enterprise platform into L’Oréal’s operations to speed up development of tools like 3D product rendering and generative AI content, aiming to enhance creativity, marketing, and personalisation at scale.

L’Oréal is already applying AI in key projects. CREAITECH, its in-house generative AI platform, uses 3D digital product rendering to speed up the production of scalable marketing campaigns across e-commerce and social media.

Another project, Noli, is an AI-powered multi-brand beauty marketplace developed by L’Oréal. It uses AI diagnostics based on over one million skin data points to recommend products tailored to individual users.

Noli also launched the AI Refinery in collaboration with NVIDIA and Accenture. Built on NVIDIA AI Enterprise and hosted on Microsoft Azure, the AI Refinery enables rapid AI testing and deployment to keep pace with changing consumer demands.