Online shopping boom drives 17.7% growth in Singapore’s ecommerce

Livestream shopping on TikTok, Shopee, Lazada, and Facebook is gaining popularity.

Singapore’s ecommerce market is set to grow 17.7% in 2026, reaching $31b (SG$40.5b), driven by strong online shopping demand, advanced digital infrastructure, and a digitally savvy population, according to GlobalData.

The market grew 18.8% in 2025 to $26.3b (SGD34.4b), supported by shopping events like Black Friday, Cyber Monday, and Singles’ Day. Analysts expect it to reach $48.5b (SG$63.4b) by 2030.

“Singapore’s ecommerce market development is underpinned by a digitally-mature ecosystem that enables efficient online transactions, fast logistics, and international trade,” Kartik Challa, senior banking and payments analyst at GlobalData.

Interactive livestream shopping is emerging as a major growth channel.Platforms like TikTok, Shopee Live, Lazada Live, and Facebook Live allow consumers to watch and buy products in real time. In April 2025, DBS launched live selling workshops for SME clients, whilst partnering with TikTok and Boom Media to run two social-commerce workshops and three live-selling sessions. More than 70 participants received practical training in content creation, live presentation, and audience engagement, reflecting the growing popularity of this interactive shopping format.

Rapid delivery services are expanding. RedMart, owned by Lazada, launched RedMart Now in February 2026, offering 30-minute delivery in select areas, joining competitors Grab and foodpanda.

The Singaporean ecommerce market is attracting international players. In May 2025, Indian fashion retailer Myntra launched its online platform in Singapore under the Myntra Global brand, targeting the local Indian diaspora of around 650,000. The platform offers over 35,000 styles from more than 100 brands, focusing on ethnic wear, apparel, footwear, home products, and accessories.

Amazon Singapore also launched its Everyday Essentials store, offering 100,000 products with same-day and next-day delivery.

“Singapore’s ecommerce market will continue its upward growth trajectory over the next few years with consumer appetite for online shopping showing no signs of waning,” Challa said. “Going forward, the evolving consumer behavior toward interactive live shopping, combined with innovations in digital tools, will likely accelerate the growth of ecommerce and enhance competitive differentiation.”