FMCG Asia Awards 2025 Winner: Faith Chua and MJ Park of Diageo Korea

Faith Chua, Senior Brand Manager of Malts at Diageo Korea, shares how cultural relevance shapes luxury spirits in Korea.

MJ Park, Senior Brand Manager of Johnnie Walker, highlights how Diageo’s Johnnie Walker goes beyond transactions to create meaningful emotional connections with consumers. These efforts earned the company the Lifestyle Campaign of the Year - South Korea and Pop-Up Experience of the Year - South Korea at the FMCG Asia Awards 2025.

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