Retail Asia Summit - Thailand - April 30, 2026

Siriporn Dechsingha is Chief Corporate Sustainability and Communication Officer at CP AXTRA Public Company Limited, where she leads the company’s sustainability, corporate governance, and corporate communications agenda in alignment with international standards and regulatory requirements. Her role spans ESG strategy, brand and reputation management, and stakeholder engagement to support long-term corporate resilience and investor confidence.

Previously, Ms. Siriporn served as Executive Vice President - Corporate Communications at Siam Makro Public Company Limited, overseeing reputation management and stakeholder engagement for Makro across nationwide. She played a key role in positioning the businesses as trusted community partners, while ensuring alignment with public policy and national frameworks. Earlier in her career, she held senior leadership roles across marketing, public relations, and own-brand development,
progressing to Chief Marketing Officer.

Ms. Siriporn holds a Master of Science degree from the National Institute of Development Administration. She has completed executive leadership and ESG programs in Thailand and internationally and was recognized with the Outstanding Leader Award by Influential Brands Singapore in 2022.

JC has over 16 years experience in both online and offline retail building and scaling multiple businesses within in South East Asia.

He is currently the CCO for Konvy, the leading omni channel beauty retailer in Thailand with operations in Malaysia and Philippines.

Voralak Tulaphorn serves as the Chief Marketing Officer (CMO) of The Mall Group, one of Thailand’s largest and most prestigious retail and lifestyle conglomerates. In this pivotal role, she drives the company’s strategic direction across marketing, CRM, branding, digital transformation, and customer experience. Voralak oversees multi-channel marketing initiatives, including advertising, promotions, customer relationship management, and the integration of innovative digital platforms to optimize customer engagement and strengthen brand loyalty.

With over 30 years of experience spanning across the retail, banking, and marketing sectors, Voralak has built a reputation as an industry thought leader. Prior to joining The Mall Group, she held several high-ranking positions, including Managing Director and Head of Cards Business & Unsecured Products at Citibank Thailand, where she successfully led large-scale marketing and product initiatives.

Earlier in her career, she also held senior roles at Minor Group and Leo Burnett Ltd., both of which deepened her expertise in global branding and customer-centric strategies. These experiences provided her with a comprehensive understanding of global consumer behaviour and strategic brand positioning, which continue to inform her innovative approach to marketing today.

Under Voralak’s leadership, The Mall Group has significantly expanded its digital footprint, launched groundbreaking retail campaigns, and forged strategic partnerships that have enhanced the customer experience across all touchpoints. Her contributions have been instrumental in transforming the retail landscape in Thailand, and she has been recognized with numerous accolades for her innovative marketing strategies, including awards for brand excellence, digital innovation, and customer satisfaction.

A sought-after speaker, Voralak is frequently invited to speak at major marketing and retail forums, where she shares her insights on consumer behaviour, retail trends, and the future of marketing in an increasingly digital world. Her strategic vision, coupled with her hands-on approach to leadership, has enabled her to foster high-performing teams and deliver sustained business growth.

Her ability to seamlessly blend traditional marketing with digital innovation has not only positioned The Mall Group as a trailblazer in retail but also garnered her widespread recognition as an influential voice in the marketing community.

Mehdi Jaouadi is a Partner at YCP, with a regional focus on Southeast Asia, and serves as Co-CEO of YCP Interactive Solutions, the group’s B2B digital innovation division. He brings over 15 years of experience in strategy consulting, business development, and digital transformation, advising multinational corporations and regional leaders across Asia, Middle East, Europe, and Latin America. Mehdi has extensive experience supporting clients across industries including FMCG, healthcare & pharmaceuticals, automotive & mobility, construction & building materials, manufacturing, and energy, helping organizations design and execute market entry strategies, growth roadmaps, and digital transformation initiatives. At YCP, he works closely with corporate leaders and investors to deliver data-driven insights and practical strategies that enable sustainable business expansion across Southeast Asia and other emerging markets.

Thanawat is a tech entrepreneur with over 15-years hands-on experience in the online business. He founded Priceza, the leading Affiliate & Shopping Comparison platform with the mission to empower consumers to make informed buying decisions. To date, Priceza has helped millions of Thai people to save money and get the right products. He launched Etailligence, E-Commerce Monitoring Platform to help online business to track and monitor E-Commerce sales volume in Marketplace platforms. In addition, he is serving as Honorary Advisor to Thai E-Commerce Association and shares knowledge to the Tech & E-Commerce industry.