Retail Asia Summit - Thailand - April 30, 2026

Geoffroy Descamps leads Bain & Company’s  Enterprise Technology practice in Southeast Asia as well as the firm’s Vector agenda for Private Equity clients across Asia Pacific. He is also a member of Bain’s Financial Services practice.
 
Geoffroy has 20 years of experience shaping technology-enabled transformations. His expertise includes establishing and delivering large-scale customer journey-led technology and analytics transformations, devising new digital business models, and understanding new technologies to solve business problems.
 
For private equity clients, Geoffroy works across the deal life cycle on technology and digital value creation opportunities. This includes analyzing tech architecture, tech stacks and talent for potential risks and opportunities before acquisition, and leading digital transformation initiatives post-acquisition.
 
Prior to Bain, Geoffroy was a managing director for a global technology consulting firm, most recently as the Financial Service Strategy Lead for Southeast Asia.
 
Geoffroy holds an MBA from The Wharton School of the University of Pennsylvania, and a Master of Science in Electrical Engineering from INP-ENSEEIHT.

Gregorio Cioppa is a Senior Manager in Bain & Company’s Retail practice, with over 8 years of experience advising leading global brands and retailers. He has worked across Europe, the Americas, Southeast Asia and China, advising clients in corporate and business unit strategy, transformation programs, performance improvement and M&A. He is a contributor to Bain’s Luxury Study from 2017 to 2023, supporting the firm’s thought leadership on global luxury trends.
Gregorio earned an MBA from Columbia Business School. He also holds both a Bachelor of Science and a Master of Science in Mechanical Engineering from Politecnico di Milano.

Siriporn Dechsingha is Chief Corporate Sustainability and Communication Officer at CP AXTRA Public Company Limited, where she leads the company’s sustainability, corporate governance, and corporate communications agenda in alignment with international standards and regulatory requirements. Her role spans ESG strategy, brand and reputation management, and stakeholder engagement to support long-term corporate resilience and investor confidence.

Previously, Ms. Siriporn served as Executive Vice President - Corporate Communications at Siam Makro Public Company Limited, overseeing reputation management and stakeholder engagement for Makro across nationwide. She played a key role in positioning the businesses as trusted community partners, while ensuring alignment with public policy and national frameworks. Earlier in her career, she held senior leadership roles across marketing, public relations, and own-brand development,
progressing to Chief Marketing Officer.

Ms. Siriporn holds a Master of Science degree from the National Institute of Development Administration. She has completed executive leadership and ESG programs in Thailand and internationally and was recognized with the Outstanding Leader Award by Influential Brands Singapore in 2022.

Mehdi Jaouadi is a Partner at YCP, with a regional focus on Southeast Asia, and serves as Co-CEO of YCP Interactive Solutions, the group’s B2B digital innovation division.

He brings over 15 years of experience in strategy consulting, business development, and digital transformation, advising multinational corporations and regional leaders across Asia, Middle East, Europe, and Latin America.

Mehdi has extensive experience supporting clients across industries including FMCG, healthcare & pharmaceuticals, automotive & mobility, construction & building materials, manufacturing, and energy, helping organizations design and execute market entry strategies, growth roadmaps, and digital transformation initiatives.

At YCP, he works closely with corporate leaders and investors to deliver data-driven insights and practical strategies that enable sustainable business expansion across Southeast Asia and other emerging markets.

JC has over 16 years experience in both online and offline retail building and scaling multiple businesses within in South East Asia.

He is currently the CCO for Konvy, the leading omni channel beauty retailer in Thailand with operations in Malaysia and Philippines.

Teeraphol Ambhai, is a prominent figure driving the future of AI marketing and digital transformation.
​A multi-award-winning leader, Teeraphol’s recent honors include the 2024 TOYP Award and Healthcare Marketing Specialist of the Year. When he isn't shaping the industry or judging the Marketing Excellence Awards Thailand 2025, he is sharing his expertise as an adjunct lecturer at top universities across the country, including TU, KU, and BU.

Over 16 years of experience in e-commerce across FMCG retail, commercial, and online operations. lead e-commerce businesses including online grocery, marketplace, and quick commerce, including focus on end-to-end operations and platform development.

Director for Retail Vertical Customer Success for Malaysia and Thailand.
-Over 15 years in FMCG industry with experience from both agencies and manufacturing side.
-Consumer panel service at TNS.
-Account manager at dunnhumby.
-Regional manager at dunnhumby.
-New business development at EYC.
-Modern Trade channel at BDF.
-Category management at BDF.
-Trade Marketing at BDF.
-CI lead for FMCG industry at NIQ.
-Commercial lead for NIQ.
-Regional A&I lead for Thailand and Indonesia at NIQ.
-Regional Retail Vertical Customer Success for Malaysia and Thailand at NIQ
 

Thanawat is a tech entrepreneur with over 15-years hands-on experience in the online business. He founded Priceza, the leading Affiliate & Shopping Comparison platform with the mission to empower consumers to make informed buying decisions. To date, Priceza has helped millions of Thai people to save money and get the right products. He launched Etailligence, E-Commerce Monitoring Platform to help online business to track and monitor E-Commerce sales volume in Marketplace platforms. In addition, he is serving as Honorary Advisor to Thai E-Commerce Association and shares knowledge to the Tech & E-Commerce industry.

CEO of Nexus AI, a joint venture between OxygenAI and Central Pattana. Previously at OxygenAI as Senior Business Consultant. Ex-consultant at Bain & Company, advising on various strategy and digital transformation cases across SEA. Thammasat University grad (BBA International program, Major in Finance and Minor in Accounting)

Chanisa Kaewruen serves as Head of Creative and Innovation at Siam Piwat Group, a leading real estate and retail developer behind world-class experiential destinations such as Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM.

Chanisa is known as a visionary leader who redefines the role of space beyond physical boundaries, transforming it into a dynamic platform that inspires creativity, and enhances quality of life. Under her direction, Siam Piwat does not merely create landmarks; it develops forward-thinking solutions that respond to the evolving needs of society and high-value consumers. One of her most notable achievements is NEXTOPIA, a groundbreaking global co-creation platform at Siam Paragon that brings together over 50 innovation partners and more than 30 communities working together to co-create communities for a better world. This initiative redefines Sustainability, Innovation, and Inclusivity by turning them into tangible, real-life experiences. NEXTOPIA is a Prototype for The World of Tomorrow, serving as a collaborative platform that unites all sectors to present innovations for sustainable development.
Chanisa has been instrumental in demonstrating how spaces curated by Siam Piwat can empower individuals and businesses to grow together, fostering a collaborative ecosystem that supports mutual success while contributing to a better world. Guided by the philosophy “We Co-Create for a Better World”, her work continues to drive new lifestyles and sustainable futures. With over 28 years of professional experience, Chanisa has spent more than 13 years at Siam Piwat Group. With over 28 years of professional experience, Chanisa has spent more than 13 years at Siam Piwat Group. Prior to her current role, she served as Deputy Managing Director of the Marketing Event and Business Relations Division. She later assumed the role of Head of Corporate Strategy, where she led the organization’s Think Tank and played a key role in driving strategic innovation, enhancing customer relevance, and unlocking business opportunities in collaboration with retailers and stakeholders. Before joining Siam Piwat, Chanisa gained extensive experience in marketing and brand management at Coca-Cola, where she once held the position of Country Marketing Director.

She holds a Master’s degree in Business Administration from Murray State University, USA.

CEO and Co-Founder of OxygenAI. Ex-investment banker at The Quant Group, advising on various M&A deals (biofuel, fast food). Babson College grad (BS Business Admin, double major Economics & Finance)

Oraya Koonlinthip is Head of Wealth Segment at The 1, Central Group, Thailand’s No.1 digital lifestyle and loyalty platform. She specializes in designing premium customer strategies and personalized engagement for high-value segments, leveraging data and insights to drive long-term relationships. With extensive experience across retail and financial services, Oraya brings a strong perspective on customer-centric growth, loyalty innovation, and the evolving expectations of affluent consumers.