Southeast Asia
More Southeast Asian retailers eye self-checkout
More Southeast Asian retailers eye self-checkout
Young customers and high smartphone penetration are driving the trend.
L'Oréal boosts beauty innovation with startup investment in SAPMENA
It offers startups collaboration opportunities with its 37 brands.
DFI Retail names new CEO of 7-Eleven in South China, Hong Kong, Macau, and Singapore
He will lead the brand’s strategy and operations in these markets.
Lazada partnership offers embedded insurance from big insurers
This integrates insurance solutions directly into Lazada via Peak3's platform.
Samsonite harnesses data to boost sales
The US luggage maker is boosting its online channel to drive revenue across Southeast Asia.
Hyper-personalised shopping rules in Southeast Asia
Data and analytics allow brands to optimise customer experience both online and in-store.
ASEAN-6's e-commerce export revenue to reach US$30.4b by 2028
However, 90% of MSMEs lack understanding of foreign export regulations.
Coca-Cola, Grab strengthen partnership to engage hybrid shoppers in SEA
It includes regional campaigns across both online and offline channels.
SEA’s K-Wave craze drives demand for localised products
This trend is particularly strong in the food, beverage, and beauty sectors.
SEA consumers embrace omnichannel retail in 2024
Pop-up shops and immersive events are also gaining traction.
Mars Wrigley bets on Asia’s chocolate boom
The US company expects the region’s rising middle class to eat more M&M’s and Snickers.
How social media Is redefining skincare choices in Southeast Asia
Platforms like Instagram, TikTok, and YouTube are now key sources for skincare information and reviews.
Coca-Cola Q3 2024 ads focus on cultural moments to boost consumer engagement
It included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival.
Omnichannel retail is the path to profit
Sellers should harness both online and physical channels, says Ace Hardware Philippines.
8 in 10 SEA SMEs expect sales growth during festive season
57% of consumers prefer online shopping.
Southeast Asian retailers go live to take orders
Social media are no longer just spaces for sharing selfies; they’ve become shopping hubs.
SG Singles’ Day online sales surge by 159% in 2023
SEA’s transactions also skyrocketed by 140%.
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Awards
Nov
18
Events
Event News
It bagged the Marketing Initiative of the Year - Vietnam and the Pop-up Retail Project of the Year - Vietnam categories in the awards programme.
