TikTok Shop GMV surges 80% in 6.6 Birthday Mega Sale

It featured free shipping with no order limits and no minimum spend. 

TikTok Shop concluded its 6.6 Birthday Mega Sale with an 80% year-on-year increase in platform Gross Merchandise Value (GMV), marking its largest edition of the annual campaign to date.

Compared to the 6.6 Sale in 2025, this year's Birthday Sale saw more than 1.5 times the number of daily shoppers, twice the growth in overall platform livestream GMV and the number of livestreams per day, and a 167% increase in livestream views.

Affiliate creators generated twice the number of sales compared to an average day during the campaign. 

LIVE hours streamed by affiliate creators increased by 1.3 times, corresponding with a 170% increase in affiliate LIVE GMV over the same period. 

The sale featured free shipping across the platform, with no order limits, no minimum spend, and no vouchers required, excluding Same Day Delivery and Seller Own Delivery. 

"The strong response to this year's 6.6 Birthday Mega Sale reflects how content, creators, and community have become an integral part of how consumers discover and shop today,” said Leon Koh, fashion cluster lead & head of seller Management, TikTok Shop Singapore.