Southeast Asia
Opportunity knocks with ‘premiumisation’ of Southeast Asia’s middle class
Unilever leads the way in catering to the region’s 250-million strong middle class and their stronger purchasing power.
Opportunity knocks with ‘premiumisation’ of Southeast Asia’s middle class
Unilever leads the way in catering to the region’s 250-million strong middle class and their stronger purchasing power.
Lazada launches AI chatbot LazzieChat in Southeast Asia
The service is currently available in Singapore, the Philippines, and Indonesia.
Shopping campaigns may be a key to saving amidst rising prices
Shopee reported its users saved US$1.7b on groceries and essentials in 2022.
Indonesia, Phl struggle to keep up with Southeast Asia’s cashless drive
Zalora reports growth of digital payments to 81.20% in 2022, as connectivity and digitisation fueled hyperconsumerism in the region.
Hyperconsumerism is on the rise in Southeast Asia: study
Innovations, such as live-streaming and VRs, have perked up customers' shopping experience, said Zalora.
Around 1 in 2 Singaporeans intend to buy audio, video technology
Malaysia has the largest market share of content creators in the region.
BNPL poised to be the most preferred payment method in Southeast Asia: report
BNPL payments grew by 226% in central areas.
Tim Hortons, Marubeni partner to tap Southeast Asia’s growing coffee culture
It plans to launch its cafes across Singapore, Malaysia, and Indonesia.
What millennials and Gen Zs spend on most
ZALORA finds younger consumers are becoming more interested in sports-related products.
E-commerce trends brands need to keep an eye on
Two in three shoppers in Singapore browse online platforms daily.
24-hour beauty: Coty SEA blends physical and digital space for limitless store access
Coty SEA stores offer services that give the same customer experience online.
Grab food delivery outperformed ASEAN peers in GMW growth: study
It sustained growth consecutively in the past three years.
Shopee ends Poland operations
Orders placed before 13 January 12 a.m., will still be processed.
Social commerce could add up to $42b to Southeast Asia’s e-commerce market
Social platforms will particular contribute $34b in 2022.
Nearly 45% of consumers shop online for cheaper options
This was driven by uncertainties in the current economic condition.
Why consumers are spending less on promotional events
The discount they get do not match their expectations.
Around 7 in 10 SEA consumers wait for online sale seasons
The “deal-hunting” behaviour can be seen more in Singapore, Malaysia and Indonesia.
Most Read
1. Consumer goods excellence lauded at FMCG Asia Awards 2024 2. Personal Collection's Tuff wins FMCG Asia Awards 2024 for excellence in home care 3. Swarovski cracks TikTok to scale luxury amongst Gen Zs 4. Singapore e-commerce market to reach $24.8b by 2028 5. Pharmacity brings home win at FMCG Asia Awards 2024Resource Center
Read Here
Advertise
Sign Up
Events
Event News
Event News
Suntory Taiwan takes home win at FMCG Asia Awards 2024
![Suntory Taiwan takes home win at FMCG Asia Awards 2024]()
Co-Written / Partner
The ageing of its Kakubin brand brought the need for repositioning and premiumisation.
The ageing of its Kakubin brand brought the need for repositioning and premiumisation.
