Reckitt and GrabAds team up to boost sales in Southeast Asia

Reckitt will leverage GrabAds’ retail media network.

Health and hygiene brand Reckitt has partnered with GrabAds, the advertising division of Grab, to enhance brand awareness and sales in the Southeast Asia.

The collaboration will focus on Reckitt’s brands, including Dettol, Enfagrow, Strepsils, Durex, and Gaviscon, across Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines.

By leveraging GrabAds’ retail media network, Reckitt aims to target high-value Grab users and utilise the wider online-to-offline (O2O) Grab ecosystem for swift product delivery through GrabMart and its delivery partners.

The campaigns will maximise brand visibility and sales through various touchpoints, including in-app discovery and offline delivery. Reckitt will also be the first partner to use GrabAds’ new search ad format, enabling real-time reporting and keyword optimisation.