Liverpool FC opens first official store in Hong Kong

It is the club’s 20th global store.

Liverpool FC has opened its first official standalone store in Hong Kong, marking a major step in the club’s expanding retail presence across Asia.

Located at Kai Tak Sports Park, the store is part of LFC’s growing global network, now totalling 20 standalone outlets—more than any other football club or major U.S. sports franchise.

The launch highlights the club’s strong following in Hong Kong, which includes 1.2 million fans, a 3.9 million-strong TV audience during the 2023–24 season, and three Official Liverpool Supporters Clubs.

LFC is the second-most-supported European club in the city.

This opening also marks the renewal of Liverpool FC’s partnership with All Star Partner for another five years. The company will continue to support LFC’s retail growth across Hong Kong and mainland China.

The store will carry the full range of official merchandise, including exclusive items and new retail drops.

To celebrate the club’s pre-season tour in Asia, a special edition name and number design inspired by local culture will be featured on player shirts for the upcoming match in Hong Kong. Fans will be able to purchase the shirts or customise their own, for a limited time.