Retail Asia Awards 2025 Winner: Atirotj Rojratanawalee of Beautrium
Atirotj Rojratanawalee, CMO and Co-Founder of Beautrium, explains how the brand tiers stores using data and local insights.
Beautrium’s focus on customer-centricity and market leadership earned it the Cosmetics Retailer of the Year - Thailand accolade at the Retail Asia Awards 2025.
Learn about it here.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount