Oh!Some opens first store in Thailand

More locations are expected to open in the country later this year.

Popular lifestyle brand Oh!Some has officially opened its first store in Thailand at Samyan Mitrtown, Bangkok.

The Bangkok store features a winter-themed “ice and snow world” concept, designed to attract social media users and influencers. It follows the brand’s usual approach of combining shopping with immersive, photo-friendly experiences.

Exclusive products include IP collaborations with Disney, such as the Stitch seaside collection, Winnie the Pooh picnic series, and a new denim-themed Mickey Mouse line. Items span travel gear, kitchenware, beauty tools, and more.

Oh!Some also offers a wide range of global lifestyle products—from skincare and fragrances to stationery, snacks, toys, and home décor—all aimed at young, style-conscious shoppers.

To celebrate the launch, the store is hosting the “Oh!Some Ladder of Luck Challenge” from 1-15 August. Shoppers can play an in-store game to win vouchers and prizes. Influencer appearances, DIY workshops, and themed activities are also planned.

With over 130 stores across Asia, Oh!Some continues its rapid expansion. More locations are expected to open in Bangkok later this year.