Starbucks opens largest flagship store in Taiwan

It features a reservations-only tasting menu experience.

Starbucks has opened its largest flagship store in Taiwan, the Starbucks Reserve® Dream Plaza Taipei, located in Taipei’s Xinyi District.

Open 24/7, the 2,000-square-meter store offers a full-scale coffee experience with immersive zones, exclusive drinks, and first-in-market concepts.

The store features multiple zones, including a Reserve bar serving espresso classics, a bakery, and the Siren’s Lounge® — the first of its kind in Asia Pacific.

This reservations-only space offers a tasting menu curated with chef André Chiang, pairing food with mocktails and spirit-forward drinks like the “VSOP Brandy Espresso Bliss” and “Reserve Coffee Manhattan.”

At the Mixology Bar, baristas prepare cocktails tableside whilst sharing the story behind each creation.

Two new features — the Sensory Room and Coffee Experience Room — offer tastings, workshops, and events led by Starbucks Coffee Masters, roasters, and experts, giving customers deeper insight into coffee’s origin, flavor, and craft.

The location also introduces Taiwan’s first dedicated Teavana® Bar, with sparkling tea fusions and seasonal blends inspired by local ingredients.

The store’s visual identity is anchored in a rotating art program themed “Harmony of Nature & Innovation.” This in-store gallery features works by both Taiwanese and international artists, weaving stories of coffee, sustainability, and cultural heritage.

A metal sculpture of the iconic Starbucks Siren greets guests at the entrance, while highlights inside include Terroir / The Rhythm of Seasons by Indigenous Truku artist Labay Eyong and The Coffee Dreamscape, a generative digital piece by Che-Ye Wu. Tokyo-based artist Yaeko Kurimata’s mural, Coffee and Biodiversity, graces the Siren’s Lounge®, while Canadian designer Ben Johnston’s typographic piece explores coffee fundamentals in the Sensory Room.

It is also the largest certified Greener Store in Asia Pacific, using sustainable design and materials throughout.