Rising stress awareness fuels growth in neurocosmetic skincare market

Products targeting stress-related inflammation, acne, and dullness are reshaping the market.

Rising stress and skin concerns are pushing consumers toward neurocosmetic skincare products that combine mental well-being with skin health, according to GlobalData.

The report said that integrating psychological benefits with cosmetic care is emerging as the next frontier in the skincare industry, as concerns about inflammation and acne linked to elevated cortisol levels continue to rise.

“Consumers are prioritising skin-stress factors and opting for products that contain calming ingredients such as peptides,” said Naveed Khan, consumer analyst at GlobalData. “Natural ingredients, such as melatonin and ashwagandha, and essential oils including lavender, tea tree, and jojoba are also used for rejuvenation as well as for anti-aging.”

GlobalData’s 2025 Q4 survey, which included 22,613 respondents across 42 countries, also found that 79% of consumers consider “natural” product tags essential or desirable, whilst 58% hold the same view for “plant-based” labels.

Manufacturers are responding to this demand with targeted product launches. In April 2024, Sisley launched Neuraé in the US, a skincare line bridging neuroscience and skin health. In July 2025, Three International entered Malaysia and Taiwan with neurocosmetic products including the Visage Super Serum, promoting rejuvenation and elasticity.

Biotech companies are also investing heavily. In the UK, Croda International and SkinBioTherapeutics introduced Zenakine, a neuroactive ingredient designed to boost melatonin, improve sleep, and reduce skin stress.

“Growing awareness and increasing consumer preference for neurocosmetics will provide manufacturers with significant opportunities and enable them to differentiate themselves from competitors,” said Khan.

Manufacturers that focus on key ingredients and innovative formulations can meet consumer needs and strengthen brand loyalty, he said.