APAC

The global average increase was lower at 17% over the past three years.

Shoppers using rewards are 18% more likely to buy again.

Impulse formats in packaged bakery are forecast to grow faster than routine bakery.

For retail and consumer industries, the shifts are a glimpse into how consumers are redefining major purchases.

Step into the spotlight at the FMCG Asia Awards 2026 and showcase your innovation, leadership, and excellence.

Founders will remain involved as minority shareholders and continue operations.

The future of visibility in Southeast Asia will be defined by trust – earned not just from consumers, but from the AI recommending the brands. 

AI agents could influence up to $5t in consumer goods sales by 2030.

Douyin overtook Tmall in China beauty e-commerce sales in 2025.

Asia Pacific remains the strongest regional growth engine.

Competition is shifting from expansion to control over pricing, visibility, and consumer choices.

As platform costs rise and customer data becomes harder to own, retailers are questioning which channels create real long-term value.

The recognitions demonstrate strong execution in brand transformation and product innovation.

The company was recognised for its leadership in AI-powered, customer-centric O+O retail.

The company achieved significant growth in Malaysia and Singapore through gamified consumer engagement and the establishment of a fully in-house B2C ecosystem.

The company accelerates growth in Malaysia, Vietnam, and Indonesia, cementing its APAC luxury beauty retail leadership.