APAC
How brands can balance the vast shopping experience
Brands should consider various aspects including environmental, emotional, and transactional.
1 day ago
How brands can balance the vast shopping experience
Brands should consider various aspects including environmental, emotional, and transactional.
1 day ago
What are the ‘biggest turn-offs’ for APAC luxury consumers?
Lack of transparency on sustainability efforts is the top reason.
4 days ago
How the “new normal” of global travel will impact the fashion industry
Tourism is expected to hit and even exceed pre-pandemic levels by 10% in 2024.
4 days ago
Generative AI is the next creative path in fashion
Nearly $14.1b was invested into AI-focused startups.
4 days ago
Non-alcoholic beverages gain $83m from sports sponsorships
Rugby is the most lucrative market with $14.88m in revenue.
4 days ago
Around 9 in 10 APAC consumers to stop, reconsider buying from brands that do not prioritise sustainability
Over two-thirds of the consumer will buy more from sustainable brands.
5 days ago
Wellness Pragmatists: Consumers shift to products that deliver immediate benefits
Brands should craft functional and simple solutions that they can easily adopt.
6 days ago
More than half of consumers take climate action seriously
This is a marginal improvement from 64% in 2021 to 66% in 2023.
6 days ago
Consumers expect ‘delightful distractions’ in shopping
Brands can rely on storytelling and creative messaging to spark consumers’ joy.
Alibaba joins the World Business Council for Sustainable Development
It has also started a low-emissions scheme, which led to reduced 22.907 million MtCO2e emissions.
Mars Petcare Thailand receives FMCG Asia Award for Eco-friendly Initiative of the Year
The SWAP Recycling Initiative is an eco-friendly solution to transform consumer behaviour in plastic waste management.
Tyson International Claims Double Victory at 2023 Manufacturing Asia and FMCG Awards
These awards recognise the company’s commitment to excellence and innovation in both quality control and customer-centric campaigns.
Consumers push brands to take sustainability efforts up a notch
Environmental issues will remain a priority for customers.
Lion Brewery Triumphs with Product Packaging of the Year - Sri Lanka at FMCG Asia Awards
Lion Brewery's Strategic Packaging Redefines Brand Image and Achieves Industry Acclaim
FrieslandCampina wins Consumer Good of the Year (UHT Milk) - Thailand at FMCG Asia Awards for nutritional innovation
FrieslandCampina’s groundbreaking Foremost Omega 369 initiative marked a significant stride in nutritional innovation and accessibility in the dairy industry.
Tyson Foods Malaysia sweeps four major awards at FMCG Asia Awards and Manufacturing Asia Awards 2023
The company’s success shows how dedication to innovation, operational excellence, and customer-centricity can thrive in today's competitive business landscape.
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1. Century Pacific Food’s plant-based meat alternative, unMEAT, wins Product Launch of the Year 2. PT Kino Indonesia Tbk wins Consumer Good of the Year (Hair Care) - Indonesia in FMCG Asia Awards 3. Decathlon buys German outdoor retailer Bergfreunde 4. Bayer Vietnam achieves remarkable success at FMCG Asia Awards with innovative strategies in healthcare, pharmaceuticals 5. TIPCO More than juice: Tipco revolutionises the market by creating a new era of juiceResource Center
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Jun
11
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Bayer Vietnam achieves remarkable success at FMCG Asia Awards with innovative strategies in healthcare, pharmaceuticals
![Bayer Vietnam achieves remarkable success at FMCG Asia Awards with innovative strategies in healthcare, pharmaceuticals]()
Co-Written / Partner
Its innovative campaign for Berocca resulted in an 18% sales increase and 73% market penetration, whilst its "Love Complete" strategy exceeded sales targets by 114% and captured a substantial market share.
Its innovative campaign for Berocca resulted in an 18% sales increase and 73% market penetration, whilst its "Love Complete" strategy exceeded sales targets by 114% and captured a substantial market share.
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Most Read
1. Century Pacific Food’s plant-based meat alternative, unMEAT, wins Product Launch of the Year 2. PT Kino Indonesia Tbk wins Consumer Good of the Year (Hair Care) - Indonesia in FMCG Asia Awards 3. Decathlon buys German outdoor retailer Bergfreunde 4. Bayer Vietnam achieves remarkable success at FMCG Asia Awards with innovative strategies in healthcare, pharmaceuticals 5. TIPCO More than juice: Tipco revolutionises the market by creating a new era of juiceAwards
Jun
11