Health-conscious trends seen driving Asia-Pacific bakery growth through 2030

Impulse formats in packaged bakery are forecast to grow faster than routine bakery.

Asia Pacific’s retail bakery market, including biscuits, is projected to grow to $134.2b by 2030, with a big opportunity if retailers make the market health-conscious.

Euromonitor said the market's future growth will be shaped by products that fit snacking moments, not meal replacements.

Impulse formats in packaged bakery are forecast to grow faster than routine bakery (bread and frozen bakery products) through to 2030.

By then, the report notes that the region is expected to be worth $73.3b and account for 30% of the global impulse bakery market.

“There is growing demand for natural ingredients, clean label positioning and functional additions such as protein, probiotics and fibre,” Euromonitor said.