Timex Group takes full ownership of Daniel Wellington

Follows initial 25% investment in 2023.

Timex Group has completed its acquisition of Daniel Wellington, taking full ownership of the watch and jewelry brand after initially acquiring a 25% stake three years ago.

The acquisition follows a three-year partnership during which the companies worked together on product development, sourcing, brand storytelling, and commercial operations.

Timex Group said the brand's return to growth supported its decision to acquire the remaining stake.

Daniel Wellington will continue to operate as a standalone brand within Timex Group, maintaining its Scandinavian minimalist design identity while benefiting from the group's global operating platform.

"We have been invested in and working with Daniel Wellington for three years and the more closely we have worked with the team, the more confidence we have gained in the brand's potential," said Tobias Reiss-Schmidt, president and chief executive officer of Timex Group.

“Now that we own 100% of the brand, we are increasing our investment and bringing the full strength of Timex Group's global capabilities and infrastructure to help further accelerate this exciting growth story,” he added.

Financial terms of the transaction were not disclosed.