Taiwan

The retail giant transformed traditional commerce through AI strategies and community-led digital marketing campaigns.

The initiative used meatball-themed collectibles to generate media coverages and peak sales across the campaign period.

Store design inspired by Taipei’s architecture, light, and urban energy

Sales in the wholesale trade reached $34.97b.

Taiwan marks Grab’s first market outside Southeast Asia.

The company’s bold introduction of Johnnie Walker Blonde redefined whisky for a new generation of drinkers in Taiwan.

It plans to open more outlets in the country before the end of the year.

It was largely driven by a sharp 17.3% drop in motor vehicle and motorcycle sales.

It features a reservations-only tasting menu experience.

Online transactions make up one-third of total card transaction value.

It was recognised for its marketing innovation and O2O excellence.

The agreement included a termination clause.

Online shopping penetration stood at 48.57%

The ageing of its Kakubin brand brought the need for repositioning and premiumisation.

The Singleton 13 Years has the strong potential to continue driving brand distinctiveness and haloing to other core variants.

The IKEA Taiwan Couchella music festival transformed the store into a concert venue, whilst the CRM Meatball Coin campaign leveraged the iconic meatball to boost customer loyalty.