Taiwan e-commerce market to grow 7.9% in 2025

Online shopping penetration stood at 48.57%

Taiwan’s e-commerce market is expected to grow 7.9% in 2025, reaching $64.3b (TWD2.t) by 2029, according to GlobalData.

The market has expanded from $31b (TWD994.1b) in 2020 to $47.6b (TWD1.5t) in 2024, driven by rising internet penetration, smartphone usage, and secure online payment options.

“Taiwan boasts a robust e-commerce market, supported by increasing internet penetration, rising smartphone usage, secure online payment options, and a growing trust among consumers in online shopping," said Shivani Gupta, senior banking and payments analyst at GlobalData.

"Online shopping festivals such as Single’s Day (Double 11), Double Twelve, 618 Festival, and Black Friday have also contributed to the overall growth of e-commerce in Taiwan," she added.

A June 2024 survey by the Taiwan Network Information Center found that online shopping penetration in Taiwan stood at 48.57%, with adoption highest among consumers aged 18-39.

Payment cards remain the most preferred method for online purchases, with credit cards leading due to benefits such as interest-free installment plans, rewards programs, and cashback offers, according to GlobalData’s 2024 Financial Services Consumer Survey. Alternative payment solutions, led by LINE Pay, are the second most popular, followed by Apple Pay, PayPal, and Google Pay.

Despite the shift toward digital payments, cash continues to play a role due to cybersecurity concerns and limited banking access in some areas.

“Looking ahead, the e-commerce transaction value in Taiwan is forecast to continue its upward trajectory in the coming few years," said Gupta. This can be attributed to growing consumer preference for online channels, improving payment infrastructure, proliferation of alternative payment solutions, and growing popularity of innovative online shopping methods.