L Catterton acquires majority stake in bath and body brand Stenders

Stenders will use the investment to expand internationally in Asia, Europe, the Middle East, and the US.

L Catterton has acquired a majority stake in Stenders, a Latvian bath and body care company.

Stenders, which operates in 20 countries, plans to use the investment to boost its international expansion in Asia, Europe, the Middle East, and the US.

The acquisition positions Stenders to capitalise on growing consumer trends towards holistic wellbeing, sophisticated bath and body rituals, and a preference for natural ingredient-based products. 

Stenders offers over 400 products made in Latvia with natural ingredients and recyclable packaging.
The company has also seen a 20% annual revenue increase over the past four years. The brand’s global presence includes more than 300 stores and strong e-commerce performance, supported by high customer retention.

“Consumers are progressively ‘trading up’ in the bath and body care market and we expect the trend to persist as they further gravitate towards such premium products like they have with facial skincare and hand care,” said Scott Chen, a managing partner at L Catterton.

Stenders COO Kristine Grapmane added, “Our focus will be on enlarging our presence, further enhancing the productivity of our stores, augmenting our e-commerce business, optimizing our manufacturing efficiency, and attracting talent.”