Southeast Asia

Nearly 90% of SEA consumers base purchase decisions on AI

Majority are also willing to pay for AI-enhanced shopping experience.

Why micro-retail is the way to go to reach Southeast Asian shoppers

It’s not a secret that micro-retail, especially in the form of traditional mom-and-pop stores, are still a huge part of Southeast Asia’s overall economic growth. Prevalent all across the region, these small, family-run businesses—known as sari-sari in the Philippines, warung in Indonesia, and shohuay in Thailand—usually sell groceries in sachets or other tiny packages. Most products are hung by the storefront so that customers can quickly tell what’s available for the day. Besides bagging a meagre amount of groceries, people can typically also buy snacks or drinks to go.

Reckitt and GrabAds team up to boost sales in Southeast Asia

Reckitt will leverage GrabAds’ retail media network.

Toys ‘R’ Us Asia banks on ‘kidults’ to drive toy sales

Teens and adults aged 12 years and over are buying beloved toy brands from the 80s and 90s.

Coffee shops in Asia utilise social media to boost customer loyalty

Digital platforms are particularly effective with younger consumers.

Ikano Retail posts $1.2b in total turnover 

Ikano's three IKEA stores in Singapore reported a $274.62m turnover.

Oral beauty gains traction amongst Asian consumers

The “oral beauty" or "oral care skinification” blends skincare ingredients.

How can brands ensure influencer marketing pays off?

About 75% of consumers are more likely to buy a product endorsed by a TikToker or YouTuber.

Shopee and YouTube launch new e-commerce partnership in Southeast Asia

‘YouTube Shopping’ will allow users to purchase products directly from YouTube videos via links to Shopee. 

Tourism and 'revenge' spending drive Asia's retail sector growth

Key cities like Tokyo, Seoul, and some major Australian markets have seen growth in retail sales due to tourism.

L Catterton acquires majority stake in bath and body brand Stenders

Stenders will use the investment to expand internationally in Asia, Europe, the Middle East, and the US.

PUMA targets tech-savvy youngsters on TikTok

The world’s third-biggest activewear maker uses local influencers to connect with its market.

Sustainable packaging struggles in Asia amidst inflation

Economic uncertainty will likely continue to challenge sustainable packaging efforts in the future.

What’s driving growth in Asia’s FMCG sector in 2024?

Beverages led the growth with a 9.2% increase in value sales.

OWNDAYS revamps brand identity

It will be implemented globally across both physical and digital platforms.