ASEAN-6's e-commerce export revenue to reach US$30.4b by 2028

However, 90% of MSMEs lack understanding of foreign export regulations.

ASEAN-6 countries—Singapore, Malaysia, Thailand, Vietnam, Indonesia, and Philippines—B2C e-commerce export revenue could reach US$30.4b with micro, small, and medium enterprises (MSMEs) accounting for 48%, according to an Amazon report.

The report also found that 90% of MSMEs said they would not be able to export without e-commerce and that the US is amongst the top priority destination countries today and in the next 5 years.

However, 90% of MSMEs identify a lack of understanding of foreign export regulations and high logistics costs as their primary obstacles and impedes their ability to export.

Further, over 90% agree that government-industry partnerships could help them better navigate foreign markets, whilst 92% emphasise the importance of online resources for enhancing their e-commerce capabilities.