Coca-Cola Q3 2024 ads focus on cultural moments to boost consumer engagement

It included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival.

Coca-Cola's advertising campaigns during the third quarter of 2024 (July 1 to September 30) were strategically designed to connect with diverse cultural moments and demographics, according to GlobalData’s Global Ads Platform.

“From leveraging the excitement of cultural festivals to partnering with other iconic brands, Coca-Cola demonstrated its commitment to connecting with consumers on a deeper level,” said Shreyasee Majumder, social media analyst at GlobalData.

“The company utilised limited-edition products, culturally relevant symbolism, and strategic partnerships to enhance brand engagement and drive sales across different markets,” he added.

Coca-Cola’s ads in Q3 included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival. The “Coca-Cola K-Wave” campaign targeted K-pop fans with a special flavor, whilst a collaboration with Oreo featured a unique flavor pairing.

Coca-Cola also partnered with McDonald’s to promote a combo meal featuring Coca-Cola Zero Sugar, expanding its reach amongst health-conscious consumers.

Additionally, the company’s use of limited-edition products and promotional offers generated excitement and urgency. Coca-Cola’s Dashain Dhamaka campaign offered discounts on two-liter bottles, whilst the Chinese New Year campaign provided bonus gifts with purchases.

Moreover, visually dynamic ads, featuring vibrant colors, animation, and close-up shots of the products, enhanced their appeal and strengthened emotional connections with audiences.

The campaigns also incorporated culturally relevant imagery to make the ads more relatable.