, Southeast Asia
210 views
Photo by alleksana via Pexels

Coca-Cola Q3 2024 ads focus on cultural moments to boost consumer engagement

It included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival.

Coca-Cola's advertising campaigns during the third quarter of 2024 (July 1 to September 30) were strategically designed to connect with diverse cultural moments and demographics, according to GlobalData’s Global Ads Platform.

“From leveraging the excitement of cultural festivals to partnering with other iconic brands, Coca-Cola demonstrated its commitment to connecting with consumers on a deeper level,” said Shreyasee Majumder, social media analyst at GlobalData.

“The company utilised limited-edition products, culturally relevant symbolism, and strategic partnerships to enhance brand engagement and drive sales across different markets,” he added.

Coca-Cola’s ads in Q3 included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival. The “Coca-Cola K-Wave” campaign targeted K-pop fans with a special flavor, whilst a collaboration with Oreo featured a unique flavor pairing.

Coca-Cola also partnered with McDonald’s to promote a combo meal featuring Coca-Cola Zero Sugar, expanding its reach amongst health-conscious consumers.

Additionally, the company’s use of limited-edition products and promotional offers generated excitement and urgency. Coca-Cola’s Dashain Dhamaka campaign offered discounts on two-liter bottles, whilst the Chinese New Year campaign provided bonus gifts with purchases.

Moreover, visually dynamic ads, featuring vibrant colors, animation, and close-up shots of the products, enhanced their appeal and strengthened emotional connections with audiences.

The campaigns also incorporated culturally relevant imagery to make the ads more relatable.
 

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Samsonite harnesses data to boost sales
The US luggage maker is boosting its online channel to drive revenue across Southeast Asia.
Hyper-personalised shopping rules in Southeast Asia
Data and analytics allow brands to optimise customer experience both online and in-store.
SSI Group boosts investment in unified retail
The company, which sells brands like Hermes and Cartier, is refining its omnichannel space.
Stores