Lazada invests over $25m for bigger 11.11 sale

The company is rolling out enhanced artificial intelligence capabilities and affiliate solutions.

Lazada has invested over $25m to bolster this year’s 11 November sale, with higher discounts, richer engagement opportunities, and enhanced creator collaboration.

The company is rolling out enhanced artificial intelligence capabilities and affiliate solutions to help brands scale during this year’s sales season.

Lazada’s AI upgraded shopping companion, AI Lazzie, is aiming to help shoppers discover and stack LazRewards and Seller Vouchers for maximum savings.

Meanwhile, through Lazada and YouTube’s Shopping affiliate programme, creators can now recommend and tag Lazada products directly within video content, enabling viewers to purchase with just a few taps.

To further incentivise creators, Lazada will also double affiliate commission rates from 1 to 15 November.