Southeast Asia

Data and analytics allow brands to optimise customer experience both online and in-store.

However, 90% of MSMEs lack understanding of foreign export regulations.

It includes regional campaigns across both online and offline channels.

This trend is particularly strong in the food, beverage, and beauty sectors.

Pop-up shops and immersive events are also gaining traction.

The US company expects the region’s rising middle class to eat more M&M’s and Snickers.

Platforms like Instagram, TikTok, and YouTube are now key sources for skincare information and reviews.

It included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival.

Sellers should harness both online and physical channels, says Ace Hardware Philippines.

57% of consumers prefer online shopping. 

Social media are no longer just spaces for sharing selfies; they’ve become shopping hubs.

SEA’s transactions also skyrocketed by 140%. 

Nine in 10 trusts and rely on AI for personalised recommendations. 

Majority are also willing to pay for AI-enhanced shopping experience.

It’s not a secret that micro-retail, especially in the form of traditional mom-and-pop stores, are still a huge part of Southeast Asia’s overall economic growth. Prevalent all across the region, these small, family-run businesses—known as sari-sari in the Philippines, warung in Indonesia, and shohuay in Thailand—usually sell groceries in sachets or other tiny packages. Most products are hung by the storefront so that customers can quickly tell what’s available for the day. Besides bagging a meagre amount of groceries, people can typically also buy snacks or drinks to go.

Reckitt will leverage GrabAds’ retail media network.