Shopee

Shopee and YouTube double down on creator-powered digital commerce.

Introduced as part of SG60 celebrations.

Selling on these platforms is significantly cheaper than setting up physical stores.

Consumer demand and digital growth fuel the expansion.

Searches for festive treats jumped over 3,000%.Shopee Malaysia recorded a 116% surge in Malaysian buyers on Shopee Live during the Chinese New Year period, as more shoppers turned to livestream shopping to interact with sellers and discover festive essentials.

The record-breaking sales are driven by live events and partnerships.

Users can now return eligible items across all product categories for free within a 15-day guarantee period.

Customers will receive a RM5 voucher for deliveries that exceed the estimated delivery date provided. 

The pilot Price Lock initiative aims to assist families with vouchers and markdowns.

It is followed by Tokopedia and Lazada.

Malaysian consumers claimed more than 1.3 million vouchers during the event.

The brand will also hold its first Super Brand Day on 24 September in Malaysia and 28 September in Singapore.

It blocked the sale of over 33 million suspected IP infringement listings.

Industry players and experts highlight the need to reshape retail for shoppers at the Retail Asia Forum in Malaysia. 

Shopee reported its users saved US$1.7b on groceries and essentials in 2022. 

It recently launched its Brand Protection Partnership initiative.