Shopee Live sees 120 times add-to-cart conversion growth during 10.10

Malaysian consumers claimed more than 1.3 million vouchers during the event.

The 10.10 Shopee Live Festival in Malaysia has resulted in a 120-times growth in add-to-cart conversions.

In a statement, Shopee said they recorded 30 million engagements during the event, which included features such as Flash Vouchers and Spin 2 Win mini-games.

Shopee Mall sellers also rose 12-fold as many used Shopee Live for the first time, compared to an average normal day in the previous quarter.

During the event, buyers were offered various exclusive deals and discounts from over 5,000 brands, such as Pediasure, TTRacing, and more on Shopee Live. Jovian, LONKOOM, Maybelline, Mydin, Nestle, Skechers, SKINTIFIC, Swiss Thomas, Zoe Arissa, and Zucca posted the highest live stream orders as they offered worry-free shopping with 100% authentic products, a 15-day Return Policy, and 8x Money Back Guarantee.

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Over 1.3 million vouchers were also claimed by the buyers during the event, Shopee said.

 “We are pleased to report a remarkable surge in demand for shoppertainment through Shopee Live. So many notable brands took centre stage during the 10.10 campaign, and Malaysians tuned in to discover new products, engage with others, and save with exclusive deals,” Shopee Malaysia Head of Marketing Kenneth Soh said.

“Shopee Live comes with proprietary dynamic tools to create exciting live streams, including the Polling Tool, Auction Tool, Flash Vouchers, and Exclusive Live Streaming Price. Brands and sellers use them to personalise sessions, create urgency and two-way conversations, and drive higher conversions. The result is unforgettable and highly engaging interactions that resonate with their target audiences,” he added.