Levi Strauss appoints new managing director for SAMEA

He previously led South Asia operations.

Levi Strauss & Co. has named Hiren Gor as managing director for South Asia, Middle East, and Africa (SAMEA), effective immediately.

Gor, a 16-year veteran of the company, previously served as General Manager for South Asia, where he drove growth through retail transformation, digital expansion, and store strategy initiatives.

In his expanded role, Gor will oversee operations across South Asia, the Middle East, and Sub-Saharan Africa as Levi Strauss & Co. accelerates its presence in key emerging markets.

Gor said he looks forward to expanding Levi’s footprint and connecting with consumers in the diverse SAMEA markets.