Malaysia

Eligible customers receive the Basic option free for the first month during the campaign.

Campaigns can be copied, but operational coherence has to be earned.

The company redefined airport retail through curated concept stores, upgraded duty-free malls, and digital checkouts.

The company screened 44,000 Malaysians for Vitamin D deficiency and delivered RM6.8m in savings for cancer patients.

The company embedded AI navigation, recommendations, and live inventory data into a single trolley for Malaysian shoppers.

Emotional storytelling, curated edits, and data-driven optimisation power a customer-centric digital shopping journey.

The supermarket chain expanded its omnichannel ecosystem, distribution network, and private label portfolio.

The transformation of the mall into an experiential and entertainment hub drove a 32.74% footfall increase.

The company swept three awards with its pharmacist-led and digitally-enabled advisory model, commerce hubs, and MYguardian Rewards ecosystem.

The company transformed telecommunications retail through large-scale store renovations and service innovations.

The Got You Looking initiative transformed the platform from a transactional site into a premier fashion authority through strategic creator partnerships.

The retailer advanced circular beauty through nationwide recycling and sustainability-focused retail experiences.

The retailer boosted Chinese New Year engagement through music-led campaigns and premium festive gifting initiatives.

The country recorded over 12,000 new SKUs launched last year.

It is located within the IKEA Tebrau and Toppen Shopping Centre retail hub.

It is the brand’s largest store in Melaka.