H&M enters Shopee in Singapore, Malaysia

The brand will also hold its first Super Brand Day on 24 September in Malaysia and 28 September in Singapore.

Fast fashion brand H&M launched in e-commerce platform Shopee as part of its efforts to digitalise and provide its consumers with an omnichannel experience.

In a statement, the company said various H&M fashion offerings are available on Shopee including Ladies, Divided, Mens, Kids, and the latest Fall/Winter collection. 

Oldouz Mirzaie, Managing Director of H&M South Asia, said Shopee’s strong foothold in Singapore and Malaysia will complement the brand’s network of physical and digital stores, and marketplaces.

“We see a great opportunity for our brand to grow on this platform and further our vision of democratising sustainable fashion by meeting our customers where, when, and how they choose,” she said.

H&M will also celebrate its first Super Brand Day in Malaysia on 24 September, and in Singapore on 28 September where customers can tune into an exclusive live stream on Shopee Live at 8 pm in Malaysia, and 9 pm in Singapore to explore the latest fashion choices.

“Fashion remains a growing category across the region on Shopee Mall. Shopee has been working closely with leading fashion brands including H&M to grow their online presence and engagement with customers, while enhancing our shoppers’ access to a wider variety of quality clothing,” said Shopee Vice President Ian Ho.