, Southeast Asia
Logo from H&M.

H&M enters Shopee in Singapore, Malaysia

The brand will also hold its first Super Brand Day on 24 September in Malaysia and 28 September in Singapore.

Fast fashion brand H&M launched in e-commerce platform Shopee as part of its efforts to digitalise and provide its consumers with an omnichannel experience.

In a statement, the company said various H&M fashion offerings are available on Shopee including Ladies, Divided, Mens, Kids, and the latest Fall/Winter collection. 

Oldouz Mirzaie, Managing Director of H&M South Asia, said Shopee’s strong foothold in Singapore and Malaysia will complement the brand’s network of physical and digital stores, and marketplaces.

“We see a great opportunity for our brand to grow on this platform and further our vision of democratising sustainable fashion by meeting our customers where, when, and how they choose,” she said.

H&M will also celebrate its first Super Brand Day in Malaysia on 24 September, and in Singapore on 28 September where customers can tune into an exclusive live stream on Shopee Live at 8 pm in Malaysia, and 9 pm in Singapore to explore the latest fashion choices.

“Fashion remains a growing category across the region on Shopee Mall. Shopee has been working closely with leading fashion brands including H&M to grow their online presence and engagement with customers, while enhancing our shoppers’ access to a wider variety of quality clothing,” said Shopee Vice President Ian Ho. 

Follow the links for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Australian consumers trust in purpose-driven brands
Bunnings is the most trusted brand for customer experience excellence in Australia 2020-2023.
FairPrice to offer discount offsetting GST raise
The discount will be implemented on national brands and house-brand groceries.
Alibaba joins the World Business Council for Sustainable Development
It has also started a low-emissions scheme, which led to reduced 22.907 million MtCO2e emissions.


ZALORA seizes opportunity in revenge tourists’ purchasing power
The e-commerce platform added more travel-related items catering to the rise in travel searches from customers.
Why retailers should pick up the pace of AI adoption
Analysts said they will run the risk of lagging in the market and suffering higher costs.
Persistent habits, digitalisation drive continuous e-commerce growth in APAC
Euromonitor reports that e-commerce operators dominated its Top 10 Fastest-Growing Retailers list in the region.
F&B success seen in Family Mart Indonesia stores
Fast food and drinks rival grocery sales, averaging 50% of transactions in each store.