Shopee Malaysia sees 116% surge in livestream shoppers during CNY

Searches for festive treats jumped over 3,000%.

Shopee Malaysia recorded a 116% surge in Malaysian buyers on Shopee Live during the Chinese New Year period, as more shoppers turned to livestream shopping to interact with sellers and discover festive essentials.

Shopee Affiliates capitalised on this trend, launching 160% more livestreams and driving a 240% surge in orders for local businesses.

For instance, Bell Hee Pek Wan, a top Shopee Affiliate and ‘Most Loved Streamer’ at the 2020 Shopee Superstar Awards, helped sellers boost revenue by 85% per item through her interactive livestreams.

Shopee also recorded a significant rise in demand for CNY staples, reflecting a shift towards online purchases for festive preparations. Searches for festive treats, including cookies, snacks, hampers, and beverages, jumped over 3,000%.

Home decorations were also in high demand, with searches for “CNY decor” and “red lanterns” rising 1,700%.

Fashion and beauty also remained a priority, as red dresses, cheongsam, and traditional wear saw a 1,600% spike, whilst beauty products like red lipstick and nail polish increased by 1,900%.

Shoppers also redeemed over 620 million Shopee Live vouchers and made nearly two million purchases under the “lowest price guaranteed” program.

“This shift demonstrates how e-commerce is transforming shopping behaviours, proving that even items traditionally bought offline are now readily available online, leading to increased online purchases,” said Tan Ming Kit, head of Marketing and Business Intelligence at Shopee Malaysia.