APAC

Customers are now moving towards omnichannel shopping, but retailers must keep in mind that online and in-person shopping are not binary choices.

Its revenue from the market dropped by 36% in 2022. 

Retail sales stood at €1.23m (US$1.30b). 

Some shoppers like seeing the product in-store before buying online.

Retailers can turn the current economic challenges into an opportunity to refocus their communications with customers, KPMG’s Anson Bailey says.

Eu said retailers and F&B operators can tailor their environment to the consumers’  expectations.

Around 60% of marketers view social media as more important for their organisations.

This includes emails that offer free gifts and exclusive deals. 

Michael Cheng observed that localisation, digitisation, and the circular economy would become major themes for supply chain innovation. 

61% of consumers in the Asia Pacific agreed to this, higher compared to Europe and the Americas. 

Around 15% plan to right-size. 

This pushes brands to highlight comfort and health in menstrual care.

And US-based retailer Foot Locker is in talks with Metro Brands for India entry.

With the fast-changing environment of digitalisation and customer demands, retailers must find new ways to evolve alongside technological trends to remain competitive.

And Uniqlo ramps up marketing campaigns in the US.

A budgeteer is someone who is not willing to spend more than necessary.