APAC

Nike, EA SPORTS partner to bring new experiences for .SWOOSH members

EA SPORTS experience in.SWOOSH will be available in the coming months.

What drives APAC Gen Zs consumer behaviour

WGSN identified five pillars that Gen Zs prioritise.

SHEIN launches sustainability plans in evoluSHEIN roadmap 

The Roadmap outlined nine key priorities under three pillars–People, Planet, and Process. 

Pride month campaigns should come with ‘active’ LGBTQ+ support

Logo changes are perceived as “shallow” publicity stunt.

Top 25 global retailers post 7.1% revenue growth despite economic woes

GlobalData linked this to the pandemic-driven shift in shopping habits. 

adidas to release remaining YEEZY products 

The company ended its partnership with YEEZY after the hate speech of rapper Ye.

Fast Retailing backs new Pakistan Accord 

The Accord establishes a workplace safety programme in the textile and garment industry. 

Prada’s APAC market sees ‘strong’ rebound in Q1

Retail sales were up by 22% during the quarter. 

L'Oréal sees ‘strong double-digit’ growth in all zones except North Asia

This is due to a reduction of stock-in-trade in mainland China. 

Why Athleisure's Pulse is Racing in Southeast Asia

When COVID-19 disrupted our lives a few years ago, consumers swapped their skinny jeans and trouser suits for comfy leggings and joggers and haven’t looked back since. Athleisure has taken the world by storm, and consumers in Southeast Asia love it.

SHEIN opens new global integrated marketplace

The SHEIN Marketplace will host domestic and international third-party sellers. 

Watsons expands products under the Sustainable Choices scheme

There are now 8,000 products offered under the scheme.

China leads new stores opening in 2022

The country accounted for 41% of all stores that opened last year.

Brick-and-mortar stores catch up as spending shifts from online to offline

More than 71% of retailers in Asia Pacific plan to expand or add new stores in 2023, according to CBRE retail survey. 

A decade in the game, MINISO aims to transform into a lifestyle super brand

China-based MINISO has over 5,400 stores, of which more than 2,000 are in global markets, and it’s still growing.

Out and about, Asia Pacific consumers seek tactile experiences

Retailers need to use their stores for brand storytelling and multifunctional purposes to engage customers.