, APAC
Photo by Alyssa Strohmann from Unsplash

Nearly half of SHEIN users are unfamiliar of circularity, despite popularity

62% of respondents revealed to be using the same SHEIN items over 10 items.

Many SHEIN customers have revealed to be wearing their favourite outfits multiple times, but some are unaware of the concept of “circularity” and its impact.

In a recent study by SHEIN, circularity in fashion has been prominent. However, half of the respondents have only heard about the term but showed limited understanding of “circularity”.

For those practicing circularity, 62% of respondents revealed having SHEIN items over 10 times, and 33% having over 30 wears. Within the U.S. market, 37% of the age group 18-29 have reused SHEIN clothing 11-30 times more than those of the older age group (30-44 years old).

With this trend, SHEIN has also acknowledged nearly half of the users are not familiar with or have not heard of “circularity”, “circular fashion” or “circular economy”. While 28% claim they can define “circularity”, 46% of respondents reveal that they have heard of the term but are not familiar with it. But 26% are not exactly familiar with “circularity”.

ALSO READ: SHEIN customers prefer circularity in clothing choices

Thus, it made the effort to bridge the “intention/action” gap through awareness and insights about circularity. Common talking points for circularity include its environmental effects and its ability to make buyers more informed as consumers. SHEIN has also offered circular solutions, such as minimal waste and awareness of products that produce less impact on the environment.

The online retailer has also opened its line to accepting customer feedback, putting priority on bringing awareness of circular fashion to consumers.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

India’s e-commerce market to reach $147.3b in 2024
It will be driven by the expanding internet penetration and better digital payment infrastructure.
E-commerce
Food colors market to reach $5.42b by 2031
Still, the market growth is constrained by strict regulations.

Exclusives

Brands told to come clean about beauty care
Consumers are more discerning and can easily spot fake ingredient claims.
Swarovski cracks TikTok to scale luxury amongst Gen Zs
The Austrian glassmaker is working with influencers to connect with the Singaporean market.
Starbucks Korea opens high-tech store in Seoul
Its first reserve-only branch features AR art installations and a Mixology Bar.
Decathlon gets closer to hybrid Singaporean shoppers through pick-up service
The world’s largest sporting goods retailer lets clients pick up online orders on the go.Decathlon is building on the success of its pick-up service in Singapore as it progresses toward its target of having 37 locations in the city-state in the next two years, its top official said.