, APAC
279 views
Photo by Craig Adderley: https://www.pexels.com/photo/selective-focus-photography-of-red-coca-cola-can-lot-on-box-1561147/

Soft drinks industry uses AI for new flavours

AI is also used to optimise the operations of the industry.

Aside from optimising operations, the soft drinks industry has found a new use for artificial intelligence by leveraging the technology to discover new flavours.

In a statement, GlobalData cited Coca-Cola which launched the new limited-edition Coca-Cola 3000 Zero Sugar flavour with the help of AI, in cooperation with humans.

Aside from the flavour, Coca-Cola also used the technology to design the can to depict how beverages would look in the year 3000.

They initially surveyed customers, asking how they see Coca-Cola in 3000 through Coca-Cola Creations platforms. The company used AI to analyze the responses to create a futuristic product based on people’s emotions, ambitions, colours, and flavours.

ALSO READ: When nostalgia hits: APAC F&B brands bank on ‘throwback marketing’

Unilever, the owner of PepsiCo, also developed AI tools to optimise its operations which enhances its ability to respond to the needs of its consumers.

The company also uses the technology to identify alternative ingredients to enable a resilient supply chain.

“The AI market in the soft drinks industry is still in its infancy; the rules and laws that will govern it are still under debate. Global Data is forecasting that the use of AI for supply chain, administrative issues, and the discovery of new flavours and packaging formats in the soft drinks industry will only grow,” Dragos Dumitrachi, Analyst at GlobalData, said.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Brands told to come clean about beauty care
Consumers are more discerning and can easily spot fake ingredient claims.
Swarovski cracks TikTok to scale luxury amongst Gen Zs
The Austrian glassmaker is working with influencers to connect with the Singaporean market.
Starbucks Korea opens high-tech store in Seoul
Its first reserve-only branch features AR art installations and a Mixology Bar.
Decathlon gets closer to hybrid Singaporean shoppers through pick-up service
The world’s largest sporting goods retailer lets clients pick up online orders on the go.Decathlon is building on the success of its pick-up service in Singapore as it progresses toward its target of having 37 locations in the city-state in the next two years, its top official said.