Photo by Craig Adderley: https://www.pexels.com/photo/selective-focus-photography-of-red-coca-cola-can-lot-on-box-1561147/

Soft drinks industry uses AI for new flavours

AI is also used to optimise the operations of the industry.

Aside from optimising operations, the soft drinks industry has found a new use for artificial intelligence by leveraging the technology to discover new flavours.

In a statement, GlobalData cited Coca-Cola which launched the new limited-edition Coca-Cola 3000 Zero Sugar flavour with the help of AI, in cooperation with humans.

Aside from the flavour, Coca-Cola also used the technology to design the can to depict how beverages would look in the year 3000.

They initially surveyed customers, asking how they see Coca-Cola in 3000 through Coca-Cola Creations platforms. The company used AI to analyze the responses to create a futuristic product based on people’s emotions, ambitions, colours, and flavours.

ALSO READ: When nostalgia hits: APAC F&B brands bank on ‘throwback marketing’

Unilever, the owner of PepsiCo, also developed AI tools to optimise its operations which enhances its ability to respond to the needs of its consumers.

The company also uses the technology to identify alternative ingredients to enable a resilient supply chain.

“The AI market in the soft drinks industry is still in its infancy; the rules and laws that will govern it are still under debate. Global Data is forecasting that the use of AI for supply chain, administrative issues, and the discovery of new flavours and packaging formats in the soft drinks industry will only grow,” Dragos Dumitrachi, Analyst at GlobalData, said.

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