Technology

APAC retailers face pressure to adapt to tech, consumer shifts

APAC retailers face pressure to adapt to tech, consumer shifts

AI advancements, data analytics, and omnichannel strategies are reshaping the future of retail in the region.

‘TechnoCreativity’ leveraged by retailers for deeper customer engagement

Tech and emotions are combined to reshape retail experiences.

How retailers are adapting to changing digital consumer expectations

They now seek highly personalised, seamless online experiences.

Primer Group targets Gen Z using TikTok livestreams

Live shopping provides a more engaging way for consumers to discover and buy products.

Philippine retailers go high-tech to boost sales

They are using insights from collected data to reach better and faster decisions.

Brands risk losing customers without seamless omnichannel marketing

Disconnected online and offline strategies could alienate consumers.

Gen AI powers Zalora’s push for enhanced shopping experiences

This has already led to improved click and conversion rates for the group.

Retail leaders urge swift adaptation to tech disruption

Innovations such as leveraging AI and optimising supply chains were deemed crucial to the future of retail.

AI drives personalised haircare solutions in APAC

Generative AI tools, such as virtual try-ons using images and videos, are also gaining popularity.

Shiseido harnesses AI for innovative cosmetics development

It combines over 100 years of Shiseido’s research expertise with advanced AI technology.

Food delivery services innovate payment options to combat rising costs

About 30% of consumers globally prefer digital wallets for food orders.

What’s next in the cola wars?

The focus is now on e-commerce as a key growth channel.

EssilorLuxottica and Meta extend partnership for next-gen smart glasses

They will build on the success of their Ray-Ban branded smart glasses.

Why social media is the new marketing frontier

The overall time spent on social media in the region increased by 66.13% to 82.9% over the past year.