APAC

BIRKENSTOCK names Evelyn Chua as MD for South-East Asia and Down Under

She is expected to strengthen the brand’s presence across various channels.

Global cordial drink market anticipates $230.3m increase by 2028

Consumer demand for healthier alternatives will drive this growth.

Shiseido and Max Mara announce long-term fragrance partnership

Shiseido will exclusively develop, produce, market, and distribute Max Mara fragrances worldwide.

APAC consumers embrace probiotic-enhanced foods

It will be driven by R&D advancements and increasing consumer interest in health and wellbeing.

Retailers must prepare for ‘seamless commerce’

KPMG expert predicts an end to online versus offline retailing as consumer engagement changes.

foodpanda and Carlsberg Asia expand partnership to boost beer accessibility

This move responds to significant consumer demand for beers.

Informal employment in garment industry risks worker rights and brand reputation

Brands were urged to adopt binding agreements and enforce human rights standards throughout their supply chains.

Are emotional loyalty strategies more effective than transactional approaches?

One in three customers in APAC join loyalty programs to build lasting connections.

Mars Wrigley appoints Sean Jeong as general manager of West Asia

He will oversee key West Asian markets such as Malaysia, Thailand, Singapore, and Indonesia.

Asia Pacific pet care market set to reach $29b in 2024

China remains the largest contributor to the pet care market in the region.

How luxury brands are embracing AI to enhance customer experiences

The luxury sector has invested over $360m in AI in the past three years.

Why men are increasingly investing in skincare products

Concerns such as blackheads, wrinkles, and acne-prone skin are driving this shift.

How wellness trends boosted demand for women’s sportswear and femtech innovations

Consumers are actively seeking brands and products that enhance both their physical and mental wellbeing.

IKEA enhances customer experience with new self-service kiosks

It allow shoppers to independently explore products, locate items, and seamlessly make purchases using their own devices.

Here are top trends shaping Asia's beauty and personal care market

Consumers are increasingly prioritising value in their beauty and personal care purchases.