Cultivated meat gains popularity in APAC as demand for sustainable protein grows

Traditional animal farming is now unable to meet the rising meat demand.

The demand for cultivated or lab-grown meat is rapidly increasing in the Asia-Pacific (APAC) region, driven by the need for sustainable protein alternatives, GlobalData reported.

The report said that traditional animal farming is unable to meet the rising meat demand, making cultured meat a viable solution.

Bynagari Susmitha, consumer analyst at GlobalData, said that technological advancements and growing consumer awareness of sustainability are prompting APAC countries to explore cultured meat production. “There is a clear shift in consumer preferences towards alternative protein sources, leading to greater acceptance and adoption of cultured meat products," he said.

Singapore is at the forefront of this trend, with its population showing a strong willingness to adopt new food sources like cultivated meat. The country is positioning itself as a global leader in the industry, supporting both local and international businesses.

Susmitha also pointed out the environmental issues caused by traditional livestock farming, including high greenhouse gas emissions and land overuse. In contrast, cultivated meat offers a more sustainable option with less environmental impact.

A recent GlobalData survey revealed that 81% of respondents in Asia and Australasia consider sustainability an important factor when purchasing food and beverages.

Susmitha concluded that as countries in the APAC region focus on food security and sustainability, investments and support for cultured meat technologies are expected to increase, driving competition and innovation in the market.